From luxury beachfront resorts and idyllic island destinations to vibrant city hotels and coastal cliff-top retreats, our promise of “Stay Different” is more than just a guest experience; it’s the product of the commitments we make to our people, our planet and the communities around the world that serve our industry.
Our purpose as a global luxury hospitality company, is to uphold sustainable and inclusive practices across our business, to shape the best possible future where everyone can thrive.
We believe that every business has the opportunity to bring about positive change, and as we champion progress towards a more sustainable future for all, Jumeirah Group and its Sustainability Steering Committee have developed an Environmental Social Governance (ESG) strategy to address key global challenges outlined by the UN’s Sustainable Development Goals (SDGs).
Jumeirah’s ESG strategy centres around 5 core pillars that set the foundation for long-term value creation and sustainable business growth:
In 2023, Jumeirah Hotels & Resorts joined the Sustainable Hospitality Alliance, an association that brings together the hospitality industry and strategic partners to address key challenges affecting the planet and its people, local destinations and communities. The alliance develops practical free resources and programmes to create a prosperous and responsible hospitality sector that gives back more than it takes.
In joining the alliance, Jumeirah has become part of the world’s leading responsible hospitality network, which brings together 40% of the industry along with strategic and supply chain partners to create shared solutions for environmental and social challenges. Their work includes climate action, water stewardship and responsible resourcing, alongside human rights, employability and equity, diversity and inclusion.
Jumeirah Hotels & Resorts is committed to identifying and co-creating new ways to incorporate sustainable and inclusive practices across its business ecosystem, to shape the best possible future where everyone can thrive. The hospitality industry touches many communities and industries worldwide, and we believe we have the opportunity, with the Sustainable Hospitality Alliance, to bring about transformative change, by working alongside its industry peers and finding practical solutions that will ultimately set the foundations for long term value creation and sustainable growth.
The elimination of single-use plastics remains high on the agenda due to its emissions-intensive process and impact on our environment, in particular to the marine life that lives alongside our many coastal hotels and resorts.
Aside from the removal of plastic straws and the transition to sustainable packaging across our outlets, in 2022 Jumeirah Group began rolling out onsite water bottling plants and water filtration systems to provide their guests with safe bottled drinking water in glass or re-useable bottles. In real terms, Jumeirah have already removed over nine million single-use plastic bottles per year from reaching landfills and the ocean, with additional properties set to join the scheme in 2023.