Dubai-based artist Majid Al Yousef blends tradition and contemporary art into works that embody purpose and emotional connection. His beautiful calligraphy has garnered global recognition, with notable displays at the Room of the Emirates in the UN building in Geneva, The Horse Museum in Saudi Arabia, Times Square in New York, The Museum of Islamic Art in Doha, and the Year of Zayed limited edition luxury wristwatch. From humble beginnings to international acclaim, Al Yousef shares his artistic journey with us, highlighting the profound impact Dubai has had on his career and the inspiration behind his design for the new Jumeirah symbol.

What is it about the Arabic alphabet that most inspires you?

The Arabic language, with its rich history, has influenced many cultures and languages. Its calligraphy, celebrated since the 7th century, embodies elegance and complexity. I began with drawing and then moved to calligraphy. As I learned more about the art, I became increasingly captivated by the intricate details, the anatomy of each letter, and their abstract structure. There is so much to learn about each character, it takes years to master them. I often compare it to music, which possesses a similar abstract quality. We appreciate the aesthetics and beauty of music though it does not have a direct similarity or resemblance to the sounds in nature. This ability to evoke understanding and appreciation without explicit representation, is what initially drew me to calligraphy.

As an artist living in Dubai, what do you love most about the city?

Since moving to Dubai in 2002, I have witnessed the city’s remarkable growth and evolution firsthand, and simultaneously developed a deep sense of connection between my personal and professional development. Dubai’s vibrant and diverse art scene offers abundant opportunities for artists, providing a rich source of inspiration and collaboration. Working with artists from many nationalities, I've experienced the richness of having worlds come together, enriching my own work with varied perspectives. The city's dynamic lifestyle, blending tradition and modernity, was one of the subjects I worked on throughout my artistic journey, allowing me to explore and innovate in a supportive and thriving environment.

What specifically inspired your creative direction for the Jumeirah symbol?

I drew inspiration from the brand's celebration of Arabian hospitality, heritage, and culture. My initial sketches were more intricate, incorporating letters into detailed paintings. I shifted towards a simpler, more abstract design while retaining a unique handcrafted finish. The symbol, three flames, represents the warmth of Jumeirah's welcome, serving as a guiding light for our guests. The three flames represent our heart, with warmth and joy on either side, embodying the generous spirit of hospitality that continues to inspire the Jumeirah journey for today’s luxury traveller.

The desert has had a profound impact on Middle Eastern poetry and artwork - has it inspired your work?

Having been born and raised in a city, the desert was not part of my early life. However, moving to Dubai and experiencing desert safaris has significantly influenced my work. The vast shapes of dunes and hills, the play of light and shadow, and the desert’s serene presence subtly inspired my artwork, especially those with elongated horizontal lines and landscape compositions. This inspiration developed organically, becoming an integral part of my artistic practice, reflecting the timeless beauty of the desert.

Which galleries and design spaces would you recommend our guests visit and why?

I highly recommend exploring Al Quoz, the main hub for artists, featuring many intriguing galleries and studios. Within Al Quoz, Alserkal Avenue stands out with its impressive collection of contemporary galleries, offering a diverse range of artistic expressions. Dubai Design District (D3) is another must-visit, known for its cutting-edge design spaces and innovative art exhibitions. Dubai International Financial Centre (DIFC) also hosts a variety of galleries and art collections, catering more to collectors and enthusiasts seeking high-end pieces. The DIFC's galleries often feature international artists and unique exhibitions that are not to be missed.

Moreover, Dubai is dotted with artist houses scattered throughout the city, each offering a unique glimpse into the local art scene. Unexpected artworks can also be discovered in many of the malls and Jumeirah hotels across the city, adding to the vibrant and diverse art landscape of Dubai. These spaces collectively offer a rich tapestry of experiences, from avant-garde installations to traditional Middle Eastern art, making Dubai a truly dynamic destination for art lovers.

Across Dubai, each of our hotels are located in neighbourhoods that are anchored in Dubai’s heritage. From the pulsing heart of downtown to the tranquil waves along the golden shoreline, our concierge teams will connect you with the creative soul of the city. Immerse yourself in Dubai’s inspiring art scene with Jumeirah.