BusinessOur five favourite destinations to plan a conference in 2020

Where to host your next exceptional industry event this year


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Hosting a truly extraordinary event takes a combination of an incredible venue with state-of-the-art facilities, and perfectly executed planning. However, it’s the destination that captures the imagination and will linger long in the memory. These are our favourites:



Strategically located between Europe and Asia, Dubai is perfectly positioned for MICE (meetings, incentives, conferences and exhibitions) tourism. Its excellent infrastructure, striking beaches and landscaped gardens helped rank it the top MICE destination in the MEA region. With Expo 2020 landing in Dubai, the cosmopolitan city is an incredible location for an event this year.

Awarded World’s Leading MICE Hotel six times Madinat Jumeirah is the gold standard for conference venues in Dubai. From the stunning Fort Island, to Magnolia; the indoor-outdoor space built in a traditional Arabic style, planners will be spoilt for choice. For the seriously large-scale events, the 4,500-capacity Madinat Arena is a magnificent setting. While, for something a little more intimate, the four lavish meeting rooms accommodate up to 50 guests and have two opulent ballrooms to elevate corporate gatherings to something truly special.

Jumeirah Madinat event



China’s main financial hub, Shanghai, has long been increasing in popularity for conferences. Its unstoppable growth – both in terms of business and culture – make it a dynamic and vibrant destination for an event. Connected to the Himalayas Centre and moments from the Shanghai New International Expo Centre, Jumeirah Himalayas Hotel is in an exceptional location. From the extravagant Daguan Theatre (seating 1,100) and the glamorous Himalayas, to the Grand Ballrooms and sophisticated AV control meeting rooms, there’s a space to suit every scale of meeting. For spectacular outdoor events, the sophisticated rooftop infinity garden has a large event stage and overlooks the twinkling lights of the Pudong district.

Business lunch



Conveniently positioned in the centre of Europe, Frankfurt is the seat of Germany’s banking and industrial power. Away from its shimmering high-rises, Frankfurt’s charming historic heart makes it a wonderful place for MICE tourism. With its opulent Crystal Ballroom featuring over 105,000 crystals embedded into the ceiling, Jumeirah Frankfurt does show-stopping events in style. The 250-capacity room is perfect for exhibitions and conferences. 730sqm of flexible event space across five function rooms all come with state-of-the-art facilities and super-fast wi-fi, as well as unbeatable views of the Thurn und Taxis Palais.

Businessman using laptop


Abu Dhabi

“Abu Dhabi is now seen as a leading MICE destination in the region,” explains José Silva, CEO of Jumeirah Group. “With its burgeoning reputation as a cultural hub and success in hosting many major global sporting events, we expect to see this growth continue.” Indeed, the Emirate won Leading Overseas Luxury MICE Destination at the China Travel and Meeting Industry Awards in 2019. Crowning the corniche, Jumeirah at Ethiad Towers is home to one of the largest conference spaces in the region, the 2,000-capacity, Under the Oculus ballroom. For smaller events, its Conference Centre offers 13 fully equipped meeting rooms and a separate private entrance. An in-house audio-visual team and numerous event planners are on hand to ensure your event is expertly tailored to your needs.

Jumeirah at Etihad Towers conference room



London is a city where history aligns with some of the most cutting-edge buildings in the world. A global tech hub and financial capital, London’s position on the international stage is unparalleled. With a giant map mural whimsically highlighting some of the British capital’s landmark destinations, Jumeirah Lowndes Hotel’s Map Room is a meeting room that embodies the soul of London. From chic cocktail receptions to boardroom summits, the versatile space comes fully equipped with state-of-the-art audio-visual technology and a 62-inch plasma screen TV.

Map Room Lowndes Hotel