WanderlustWhat sustainability means for Jumeirah
From supporting turtle rehabilitation to ethical energy, here are just some of the green initiatives we’ve put in place at Jumeirah properties around the world
As everyone becomes increasingly aware of the steps we need to take in order to reduce our carbon footprint, you might be looking around your own home wondering what positive changes you can make to help protect the planet for future generations. To give you some inspiration, we wanted to share Jumeirah’s commitment to sustainability, which is something that informs everything we do.
Our restaurants offer a range of international menus and innovative dining experiences, and we want guests to be able to fully enjoy their meal knowing that we are doing everything we can to ensure we keep food waste to a minimum. To do this, we rely on cutting-edge AI technology to track how we use ingredients and make changes to the way we purchase items, to ensure as little as possible is thrown away. We’ve also embraced composting – something that’s so simple to do in your own garden – and, by introducing a Bokashi fermentation bin at Jumeirah’s colleague accommodations in the United Arab Emirates, have saved 150kg of waste from going to landfill. Instead, the thrown-away food is enriching the soil at the site’s vegetable garden.
Working towards a greener future in line with the UN’s Sustainable Development Goals means exploring ethical options. This is something we’ve pioneered at Jumeirah Living World Trade Centre Residences in Dubai with its rooftop solar panels. In addition, energy-saving LED lightbulbs have been retrofitted across many of our properties, which has led to a marked reduction in energy consumption – a 21% decrease in the space of three years in the case of Jumeirah at Etihad Towers.
The tropical waters of the Arabian Gulf are the ideal home for turtles, and the Dubai Turtle Rehabilitation Project at Jumeirah Al Naseem is an incredible rescue centre that is dedicated to rehabilitating and releasing endangered species such as hawksbill and green turtles. Featuring a state-of-the-art lagoon that’s fed by seawater from the Gulf, it’s the perfect place for injured animals to be nursed back to full health and for stranded hatchlings to get the best possible start in life. And, because single-use plastic often ends up in the ocean, our restaurants have swapped plastic straws for multi-use bamboo and metal alternatives.
Ethically sourced, chemical-free ingredients are front-and-centre at Dubai’s first fully organic spa at Native Club, which is located in Zabeel House. With its wooden and plant-filled interior, the spa is an oasis in the middle of the city that boasts plenty of green credentials – such as natural ingredients like seaweed-based VOYA products that are used in a range of treatments, fair trade coffee beans and fragrant herbs that are grown on the property and feature in the on-site cafe’s nutritious meals. Our partnerships with local producers is also part of our effort to reduce food miles and support small businesses in the region. That’s why we launched The Jumeirah Garden project, which seeks to find UAE ingredients – like Dibba Bay oysters that are grown in the Gulf of Oman – and include them on our menus wherever possible.