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Our Philosophy

Our Philosophy

Stay Different

Just as every guest is different, so are our hotels and resorts. This is why Jumeirah's brand promise of Stay Different™ is so relevant and critical to how we honour the unique personalities of our properties while consistently delivering a memorable Jumeirah experience that is competitively superior and commercially successful.

Jumeirah delivers lasting, special memories through experiences, environments and superior service that are encapsulated in the single phrase "Stay Different™". It also represents the brand promise we make to our guests. We deliver our Stay Different™ promise through the following three areas of focus:

Imaginative and Exhilarating

Jumeirah's brand promise of Stay Different™ delivers "imaginative and exhilarating" experiences, and we carefully design and choreograph opportunities for inspiring moments and special memories for our guests and all who experience our brand. Whether it is through our products and services that deliver the dramatic and unexpected, or our dedication to superior design and sophisticated aesthetics that stimulates the senses, Jumeirah is known for what is "imaginative and exhilarating."

Culturally Connected

By creating "cultural connections" for our guests, we spark their curiosity and engage with their
own individual tastes and interests by providing insights into the cultural heritage of our local
communities. Through our initiatives, exhibitions and programming, we are committed to
creating experiences for our guests that reflect the importance of culturally diversity,
community collaboration and innovative expression. Jumeirah is known for its commitment
to creating "culturally connected environments" for our guests and colleagues.

Thoughtful and Generous

Our brand's promise of Stay Different™ enables us to connect with the needs of our guests and
deliver exemplary, personalized service. We achieve this by providing a definition of our
commitment to guest service and true hospitality: "Thoughtful and Generous". Thoughtful and
Generous means being courteous and considerate, surprising and special, and proactive and
personal. The very practice of The Hallmarks symbolizes our commitment to delivering
Thoughtful and Generous services.

These three dimensions together with the Jumeirah Hallmarks make up the platform upon which the Jumeirah brand is brought to life.

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