True wellbeing extends far beyond a fleeting moment of relaxation; it is a journey of dedication, a cultivated way of life that begins with our daily rituals. At Jumeirah, each moment is crafted to foster deeper connection, to both ourselves and our surroundings, creating cherished moments that become lasting memories for our guests.

 

With devoted hearts, our teams embark on journeys across the globe, seeking out exceptional materials, forging trusted partnerships, and discovering purposeful elements that enhance the path to wellbeing. This pursuit is a source of deep pride, and we cherish the meaningful connections formed along the way. Our collaboration with GROUND Wellbeing sincerely reflects this deep commitment.

 

With almost 30 years of experience in the spa industry, holistic therapist Peigín Crowley founded GROUND Wellbeing in 2020, creating its first formulations from her kitchen table at her home in Ireland. 

 

 

Surrounded by serene countryside and untamed landscapes, Peigín drew upon nature's gentle strength to craft sustainable, holistic creations. With a deep respect for the earth, she selected only ethically sourced ingredients, to craft natural essential blends with intention. Centuries of botanical wisdom intertwine with advanced skincare artistry in her thoughtful formulations.

 

The result is wellness with purpose, with treatments and products that address real-life concerns, from symptoms associated with menopause, gut health, sleep, anxiety and burnout. An inclusive brand at heart, Jumeirah is especially proud of the accredited massage training their spa teams at Jumeirah Marsa Al Arab, Jumeirah Capri Palace, and Jumeirah Carlton Tower have received to deliver treatment rituals designed to support those going through cancer. GROUND Wellbeing’s approach is intuitive, deeply nurturing, and designed to support every individual’s unique needs.

 

This philosophy resonates with our own deep commitment to crafting enriching experiences. "We hold a strong belief in the significance of embracing nature's gifts, ingredients that not only care for the physical form but also encourage vitality and well-being," shares Sarah Dalton, Director, Wellness Operations. "In kinship with GROUND Wellbeing, we are shaping moments that enhance the lives of our guests, nurturing a harmonious balance of mind and body."

 

Nestled in the heart of London, our guests at Jumeirah Carlton Tower are among the first to experience the transformative benefits of GROUND Wellbeing’s holistic approach, accompanied by sweeping views overlooking Knightsbridge’s treelined Cadogan Square and charming red-brick townhouses.

 

 

Among the 12 bespoke treatments launching at The Peak Fitness Club & Spa, The Biome Facial has been crafted for highly sensitive skin affected by environmental stressors or hormonal shifts, with the intention of reinforcing the strength and longevity of the skin barrier with probiotic-rich plant nutrition, lymphatic drainage, and therapeutic massage techniques. The 90-minute ritual extends beyond the face, incorporating a mindful massage of the abdomen, diaphragm, and upper torso, recognising the intimate connection between gut health, breath, and skin vitality.

 

For weary travellers navigating time zones and long-haul journeys, guests at Jumeirah Carlton Tower are exclusively the first to enjoy The Jet Lag Ritual, a treatment only available at The Peak Fitness Club & Spa. This distinctive experience offers a gentle restoration. Through two personalised approaches, the treatment has been thoughtfully designed to align your body’s natural rhythm, re-establishing balance, and invigorating energy.

 

Firstly, the Evening/Night: Deep Slumber works to soothe the effects of long-haul travel and physical fatigue with a deeply relaxing massage, calming the mind and preparing it for a restorative night’s sleep. Flowing, mindful movements and acupressure techniques are paired with guided breath work, encouraging the body to release tension and surrender into a state of deep relaxation.

 

For those seeking a revitalising boost, the Morning/Afternoon: Awaken & Rebalance begins with an invigorating full-body scrub, stimulating circulation before an upper body massage, focusing on the abdomen, back, shoulders, and neck to encourage healthy blood flow and renewed energy. Each ritual is tailored to meet the unique needs of guests, allowing the mind and body to acclimatise smoothly, no matter the hour.

 

 

As GROUND Wellbeing’s philosophy continues to expand across Jumeirah’s global destinations, it will become an integral part of the Talise spa experience at our mountain-top haven at Jumeirah Mallorca and Jumeirah Marsa Al Arab, where three floors of intentional wellness, bathed in natural light, offer an inspiring setting for rejuvenation. 

 

With its presence set to grow across Jumeirah’s spas in Europe, the Middle East, and Asia, GROUND Wellbeing seeks to enhance the wellness journey of each guest. However, true wellbeing is not confined to a single place or moment - it is the sum of small, intentional acts of care that sustain us.

 

Through this partnership, Jumeirah and GROUND Wellbeing extend an invitation to all: to embrace rituals that ground and restore, carrying the essence of wellbeing beyond the spa and into meaningful moments in our daily lives. 

 

 

Discover the invigorating world of our GROUND Wellbeing treatments at Jumeirah Carlton Tower, Jumeirah Mallorca, Jumeirah Capri Palace, and Jumeirah Marsa Al Arab.