There’s a distinct softness to the early days of summer along Mallorca’s northwest coast. Life on the island moves at a blissful pace, the sea melts into the sky as fishing boats drift gently in the distance, their sails catching the breeze. Along the bay of Port de Sóller, locals and travellers wander barefoot across the sand, the air fragrant with citrus and the scent of the sea.
It is here, between the sparkling waters and the dramatic peaks of the Serra de Tramuntana, that Jumeirah Mallorca begins to stir. Perched on the sun-warmed cliffs, the hotel once again welcomes guests to embrace a summer of calm and connection beneath the Mediterranean sun. Whether you come seeking stillness and renewal, or set out to explore the raw, untamed corners of the island, every moment here holds the potential to transform. These are the journeys which endure - where landscapes inspire new perspectives and a profound sense of enrichment.
This season, Jumeirah Mallorca invites guests to explore the island through a new lens, guided not by sight or sound, but by scent. Beginning the moment you step into the hotel’s welcoming lobby, where the air carries the Tramuntana Mist - a bespoke scent created in partnership with acclaimed local perfumer, Viti Vinci. It is a fragrance that distills the essence of the island into something ephemeral yet unforgettable: notes of sun-ripened citrus and the salt-laced breeze rolling off the Mediterranean, and the grounding aroma of the mountain’s flora and fauna. This signature scent becomes a quiet companion throughout your stay, woven into the hotel’s exclusive bathroom amenities. For those seeking to explore the world of fragrance further, Jumeirah Mallorca offers a private visit to the Viti Vinci Atelier in Palma. Housed in a 14th-century building beside the city’s cathedral, the atelier offers a rare glimpse into the art of perfumery. This is an opportunity to tune into your senses, to reflect, and to carry something of Mallorca home with you.
High above the quiet curve of the bay, nestled amid pine-scented air and the rugged beauty of the mountains, Talise Spa, in collaboration with GROUND Wellbeing, reveals a new approach rooted in nature, compassion, and purposeful self-care. Founded by holistic therapist Peigín Crowley at her kitchen table in Ireland, GROUND Wellbeing began as a quiet act of care and has since grown into a powerful wellness philosophy blending ethically sourced botanicals with advanced skincare technology. At Talise Spa, this philosophy comes to life in a series of signature GROUND treatments, each one intuitively tailored to meet the needs of the individual. Whether seeking to restore balance after travel, find stillness in the rush of daily life, or support specific health journeys, these treatments offer a deeply healing experience.
For those drawn to Mallorca’s wilder terrain, a land-based excursion along the island’s northwest coast offers a breathtaking glimpse into its rich history and natural beauty. Winding through the legendary Sa Calobra Road, guests will navigate hairpin bends that carve through the Serra de Tramuntana, a UNESCO World Heritage Site. This region, once isolated by its towering peaks, nurtured a unique way of life for centuries, where communities turned to the sea for trade. The journey culminates at Sa Calobra, a secluded bay where crystal-clear waters meet soaring cliffs. It’s a journey that doesn’t just lead to an inspiring destination, but to a deeper understanding of Mallorca’s past.
To truly experience Mallorca is to taste it. During the spring and summer months, we invite guests to embark on a delicious journey, one that connects palate to place in unforgettable ways. Begin aboard the island’s historic wooden railway, the Tren de Sóller, which has linked the town of Sóller to Palma since 1912. As the vintage train winds through valleys and mountain paths, guests can pause to enjoy traditional Mallorcan dishes and local pairings along the way. For those wishing to venture even deeper into the island’s culinary heritage, a new experience awaits in Santa Maria. Guests may hike or drive from the hotel to the private finca of Macià Batle, for a tour of the estate’s vineyards and cellars, before a seasonal lunch is served, lovingly prepared and paired with the finca’s finest vintages. A celebration of Mallorca in its purest form - authentic, unhurried, and rooted in the surroundings.
From sensory journeys through fragrance and holistic wellbeing, to untamed landscapes and authentic island cuisine, guests can experience the richness, stillness, and soul that the island’s unspoilt northwest coast offers. Each moment is crafted to connect you more deeply to the land, its stories, and yourself.
Discover inspiring new collaborations and guest experiences at Jumeirah Mallorca throughout the spring and summer seasons.