As the children's author Roald Dahl once wrote, “the greatest secrets are always hidden in the most unlikely places”. This summer, our team at Jumeirah Carlton Tower has partnered with The Roald Dahl Story Company to inspire families and children, enriching their summer stay in London with imaginative books, games and everlasting memories. Discover thoughtful touches inspired by the wonder of Roald Dahl’s timeless tales within our hotel, on your doorstep, and a little further afield.

Curated by the hotel’s expert Guest Relations team, our rooms have been fantastically transformed with themed pillowcases, posters, bathrobes, games, and books for endless entertainment. Designed for children between the ages of 2 and 12, this truly bespoke experience nurtures a young love for reading and ensures cherished family memories for years to come. Children can delight in the mischievous antics of ‘The Twits’, the bravery of ‘Matilda’, and the concoctions of ‘George’s Marvellous Medicine’, while younger ones can adventure with ‘The Enormous Crocodile’ and ‘Fantastic Mr. Fox’.

Beyond the hotel, the magic of Dahl’s tales leaps off the page in London’s atmospheric West End. Just a 20-minute drive away, the city’s theatrical heart invites exploration.

For a truly immersive experience, the Roald Dahl Museum in Great Missenden offers a playground for the imagination.

The summer months are bursting with activities and workshops.

Inspired by our partnership with The Roald Dahl Story Company, indulge in a family getaway at Jumeirah Carlton Tower for an experience that feels plucked from the pages of your favourite childhood story.