Press CentreJumeirah Group Joins the Sustainable Hospitality Alliance for a More Responsible Future


Press CentreJumeirah Group Joins the Sustainable Hospitality Alliance for a More Responsible Future

United Arab Emirates, Dubai, 23 January 2023: Jumeirah Group has become the newest member of the Sustainable Hospitality Alliance, joining forces with other world-leading hotel brands and partners to address key challenges and collectively accelerate towards a more responsible industry.

Operating a range of initiatives spanning both the environment and community engagement, the luxury hospitality leader and member of Dubai Holding is bolstering its commitment to sustainability through this partnership. Its eco initiatives include working to eliminate single-use plastics, beginning with the removal of plastic straws and transitioning to sustainable packaging across their properties and restaurants. In addition, the Group has begun to roll out onsite water bottling and filtration systems providing guests with safe bottled drinking water in glass or reusable bottles and preventing over nine million single-use plastic bottles from reaching landfills and the ocean per year.

Jumeirah Group has also played a pivotal role in protecting biodiversity through the Dubai Turtle Rehabilitation Project, releasing 2,050 rehabilitated turtles back to their natural habitat since its inception in 2004, combined with free environmental education programmes for school children. Other initiatives include setting up an on-site hydroponic farm to supply fresh produce to their restaurants which uses 70% less water per yield, and implementing innovative food tech systems to not only help reduce waste but also convert the waste to fertiliser for local use.

The Group is also focused on gender equality and community engagement. Through its partnership with Evolvin Women, it invites female placements from developing nations and provides training to build the skillsets for successful hospitality careers in their home countries, raising the economic potential within their own communities. The company, which recently appointed Katerina Giannouka as its first female CEO, also has robust corporate governance, combined with learning and development programmes, to support equal opportunity, gender parity, equal pay and other indicators of gender equality.

By joining the Sustainable Hospitality Alliance, Jumeirah Group has become part of the world’s leading responsible hospitality network, which brings together 40% of the industry by rooms along with strategic and supply chain partners to create shared solutions for environmental and social challenges. Their work includes climate action, water stewardship and responsible resourcing, alongside human rights, employability and equity, diversity and inclusion.

Thomas B. Meier, Chief Operating Officer of Jumeirah Group said: “Jumeirah Group is committed to identifying and co-creating new ways to incorporate sustainable and inclusive practices across our business ecosystem, to shape the best possible future where everyone can thrive. The hospitality industry touches many communities and industries worldwide, and we believe we have the opportunity with the Sustainable Hospitality Alliance to bring about transformative change, by working alongside our industry peers and finding practical solutions that will ultimately set the foundations for long term value creation and sustainable growth.”

Glenn Mandziuk, CEO of the Sustainable Hospitality Alliance, added: “Each new member brings a unique perspective and set of experiences which complement our existing community of responsible businesses, which enables us to better support the wider hotel industry around the world – at all stages of their sustainability journeys. We are delighted to welcome Jumeirah Group to the Alliance and look forward to their insights and contribution as, together, we support the industry to achieve net positive hospitality.”

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