2016 April 28 10:00
Pera Palace Hotel Jumeirah celebrates success at Horizon Interactive Awards
Istanbul, 28 April 2016: Pera Palace Hotel Jumeirah, Istanbul’s most iconic hotel, has won an award for the “Best Interactive Social Media Project” at the Horizon Interactive Awards in Indianapolis, USA.
Inspired by Agatha Christie, who is said to have penned 'Murder on the Orient Express' in room 411 of the hotel, an application called ‘A Pera Palace Detective Story’ was uploaded to the hotel’s Facebook page. The app was also designed to mark Christie’s 125th birthday.
Detective story enthusiasts were then invited to help shape the murder mystery by choosing the events and outcome - the app reached 610K people on social media.
In the story, the main character, a French detective called Pierre, visited Istanbul to solve a murder mystery. Each week, two episodes were posted on the hotel’s Facebook page and the outcome of the episode was voted by the public. The next part of the story continued according to the plot which received the most votes.
The judging panel of the awards comprised digital gurus from all over the world and they evaluated 1100 projects from 21 countries. Categories included: interactive media, mobile applications, web sites, printed works, advergame and video.
The video of the application can be watched from this link.
Notes to editors:
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About Pera Palace Hotel Jumeirah
Located in the heart of the vibrant Beyoglu district for over one century, the iconic Pera Palace Hotel Jumeirah is the epitome of timeless elegance. This luxurious property has a unique heritage combined with a modern touch which symbolizes the cosmopolitan culture that Istanbul is renowned for. Overlooking the Golden Horn and the historical old city, within walking distance to the Bosphorus, Galata Tower and the famous shopping street of Istiklal, Pera Palace Hotel Jumeirah boasts the best location in Istanbul. Having played host to famous faces throughout the years including Agatha Christie, Ernest Hemingway, Greta Garbo, Mata Hari and Sarah Bernhardt, Pera Palace Hotel was also frequented by Ataturk; the founder of modern Turkey. In 1981, his original room was restored and nationally recognised as being a unique historical feature, resulting in the hotel gaining status as Istanbul’s only Museum Hotel.
About Jumeirah Group:
Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts including the flagship Burj Al Arab Jumeirah. Jumeirah Hotels & Resorts manages properties in Dubai and Abu Dhabi, UAE, and Kuwait in the Middle East; Baku, Frankfurt, Istanbul, London and Mallorca (Spain); the Maldives and Shanghai in Asia. Jumeirah Group also runs the luxury serviced residences brand Jumeirah LivingTM with properties in London and Dubai; the new contemporary lifestyle hotel brand Venu; the wellness brand Talise; Jumeirah Restaurants; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality Management; and SiriusTM, its global loyalty programme. Future openings include luxury and lifestyle hotels in China, India, Indonesia, Jordan, Morocco, Oman, Russia and the UAE. www.jumeirah.com
For further information and images please contact:
Marketing & Communications Manager
Sales and Marketing Department
Pera Palace Hotel Jumeirah
Telephone: +90 533 583 74 16
Visit us at: www.jumeirah.com