2016 January 06 10:00
Jumeirah Group unveils new mobile booking website
Dubai, 06 January 2016: Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, has launched a new mobile platform to enhance the booking process for guests using a mobile or tablet device.
The new upgrade offers a ‘three-step booking flow,’ which can load in under three seconds on 3G connections. It also supports multiple customer journeys making it even easier for guests to make a variety of bookings in the same visit. The mobile website implements the same three-step booking flow that is found on the desktop site. This provides a fast checkout experience, maximises booking conversion and mitigates abandoned cart journeys.
Ross McAuley, Group Vice President of Brand, Digital and Loyalty, said: “Our guests are accessing the internet in a much wider range of ways than before. Tablets, laptops, gaming devices, watches and mobile devices are becoming increasingly popular as a way for visitors to find our brand online. That’s why it is extremely important for an innovative company such as Jumeirah to stay ahead of the game, continuously enhance its web offering and remain a true industry leader.”
Around half of all visitors to Jumeirah Group’s websites now use a mobile or tablet device. The Jumeirah.com mobile site was launched to provide a better mobile experience for visitors and to improve the commercial performance in terms of room bookings. Since the launch, the bounce rate (a common metric to measure content engagement) has reduced drastically from 75% to 37%, while booking performance has surpassed expectation. In December 2015, booked revenue increased 280% year-on-year on the existing mobile site.
The new website has been optimised for modern smartphones with touch capability and designed with Jumeirah’s STAY DIFFERENT™ brand in mind.
This tool is an investment that will enable Jumeirah to grow, optimise revenue generation and conversion. It has been built with responsive design technology, to ensure that the mobile website displays perfectly irrespective of the device used or the portrait/landscape aspect ratio. The mobile website is now able to display both static imagery and rich media content to provide a fully immersive experience.
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About Jumeirah Group:
Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts including the flagship Burj Al Arab Jumeirah. Jumeirah Hotels & Resorts manages properties in Dubai and Abu Dhabi, UAE, and Kuwait in the Middle East; Baku, Bodrum, Frankfurt, Istanbul, London, Mallorca (Spain) and Rome in Europe; the Maldives and Shanghai in Asia. Jumeirah Group also runs the luxury serviced residences brand Jumeirah LivingTM with properties in London and Dubai; the new contemporary lifestyle hotel brand VenuTM; the wellness brand TaliseTM; Jumeirah Restaurant Group DubaiTM; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality ManagementTM; and SiriusTM, its global loyalty programme. Future openings include luxury and lifestyle hotels in China, India, Indonesia, Jordan, Mauritius, Morocco, Oman, Russia and the UAE. www.jumeirah.com
For further information please contact:
Director of External Communications
Jumeirah Group Corporate Communications
PO Box 73137, Dubai, United Arab Emirates
Visit us at: www.jumeirah.com