Dubai, 29 December 2016: Burj Al Arab Jumeirah joined forces with AmStur Caviar, the premiere US supplier of world-class caviar, to set the GUINNESS WORLD RECORDS title for the largest tin of caviar ever created. Hoda Khachab the official adjudicator from GUINNESS WORLD RECORDS confirmed that the guidelines were all adhered to and all requirements were met, setting the new title. The record took place at an elegant event held at Dubai’s most iconic hotel on 28th December.
The monumental tin, named “The Mashenomak” in honour of the “Great White Sturgeon” of Native American legend, was custom-made by AmStur for the occasion. It contained 17kg of deliciously flavourful, deep-grey Empress caviar, the world’s only fully certified organic caviar from native-raised sturgeon, which has been called “an organic culinary masterpiece.” Lucky guests had the opportunity to partake in the world’s largest serving of caviar using custom-engraved mother-of-pearl spoons, produced to commemorate the occasion. As part of the record-guidelines and GUINNESS WORLD RECORDS requirements, the entire portion of caviar had to be completely consumed, allowing guests to enjoy the luxurious tastes of the caviar.
“We are thrilled to have partnered with AmStur Caviar and delighted to share this incredible record breaking experience with our most valuable and loyal guests. At Burj Al Arab, we pride ourselves on extending to our guests unique and memorable experiences and we welcomed this opportunity to introduce them to AmStur – The World’s Finest caviar, which also I am pleased to add is environmentally friendly and sustainable, very much in line with Jumeirah Group’s philosophy” commented Doris Greif, Senior Vice President Operations – MEASA Jumeirah Hotels & Resorts.
“We were very proud to partner with the prestigious Burj Al Arab Jumeirah in this unique undertaking, and extremely excited to introduce our world-class caviar to the guests,” says AmStur Caviar Partner Nicholas Narsavidze. “AmStur’s native-raised, white sturgeon, caviar has been acclaimed by renowned chefs and discerning consumers throughout the world for its exquisite flavour and perfect texture. Our success demonstrates that culinary excellence and sustainable practices can go hand-in-hand, and we look forward to bringing AmStur caviar to everyone who not only appreciates fine quality, but cares about protecting the environment.”
About Burj Al Arab Jumeirah
Burj Al Arab is managed by Jumeirah Group, the global luxury hotel company and a member of Dubai Holding. The property is architecturally designed to resemble a billowing sail and stands at a height of 321 meters. Since opening in 1999 it has become one of the world’s most photographed structures and is consistently voted the world's most luxurious hotel with features including in-suite check-in, round-the-clock private butlers and use of the hotel’s Rolls-Royce fleet and private beach. The Burj Al Arab’s 202 lavish, suite-only accommodation range in size from 170 to 780 square meters, each with a rain shower and Jacuzzi, while the hotel features six restaurants as well as conference and banqueting venues.
About Jumeirah Group
Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts including the flagship Burj Al Arab Jumeirah. Jumeirah Hotels & Resorts manages properties in Dubai and Abu Dhabi, UAE; Frankfurt, Istanbul, London and Mallorca (Spain) in Europe; the Maldives and Shanghai in Asia. Jumeirah Group also runs the luxury serviced residences brand Jumeirah LivingTM with properties in London and Dubai; the new contemporary lifestyle hotel brand VenuTM; the wellness brand TaliseTM; Jumeirah Restaurant Group DubaiTM; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality ManagementTM; Jumeirah SiriusTM and its global loyalty programme. Future openings include luxury hotels in China, Indonesia, Jordan, Malaysia, Oman, Russia and the UAE. www.jumeirah.com.
About AmStur Caviar
AmStur Caviar is a U.S.based supplier and global distributor of premium-grade caviar from farm-raised North American white sturgeon. Embracing the principle that the best-tasting caviar comes from fish raised in their native habitat, AmStur partners exclusively with selected local farms capable of raising sturgeon organically and sustainably. Renowned for its exquisite flavour, consistency, and perfectly balanced look and taste, AmStur caviar is the preferred brand of acclaimed chefs in the finest international restaurants, as well as discerning consumers who appreciate the highest quality, personalized delivery, and excellent customer service. AmStur Caviar is now available to purchase online in the UAE, for more information please visit: http://www.amstur.com