2015 November 30 11:00
Talise Fitness launches new website and expands digital presence
Dubai: 30 November, 2015: Talise Fitness, the wellness brand of the Jumeirah Group, has reinforced its position as a leading fitness entity in the UAE with the launch of a dedicated website www.TaliseFitness.com.
The website is part of a larger strategy to build Talise Fitness as a more competitive and visible player within the UAE fitness industry. It also highlights the growth of the fitness brand within the local community, which now calls for more comprehensive and accessible information for current members and for future prospects.
Cedric Betis, General Manager for Talise Fitness, said: “Digital has always been an important part of the Talise Fitness marketing and communications strategy. The website will help to establish the brand’s online presence which we can then expand into other digital channels.”
The website will offer information relevant to both current and prospective members, such as class timetables, upcoming events, profiles of personal trainers, club profiles, membership options, special offers and the chance to connect directly with the brand’s lifestyle consultants. The website will act as a hub of wellness information, drawing on the expertise offered with the Talise brand to offer a constant stream of fitness, nutrition and overall wellness advice to visitors through blog posts and newsletters.
The Talise Fitness website is accessible on mobile or tablet devices to make it easier for members who need access to information on the go. A second phase will feature an online booking facility for new members and renewals.
Talise is the flagship wellness and lifestyle brand of Jumeirah Group, a member of Dubai Holding. It incorporates three brand pillars: Talise Fitness, Talise Spa and Talise Nutrition which together offer a holistic collection of premium integrated solutions that cater towards health and wellness. The brand operates within a world-class portfolio of hotels and resorts, including the flagship Burj Al Arab Jumeirah.
About Jumeirah Group:
Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts including the flagship Burj Al Arab Jumeirah. Jumeirah Hotels & Resorts manages properties in Dubai and Abu Dhabi, UAE, and Kuwait in the Middle East; Baku, Bodrum, Frankfurt, Istanbul, London, Mallorca (Spain) and Rome in Europe; the Maldives and Shanghai in Asia. Jumeirah Group also runs the luxury serviced residences brand Jumeirah LivingTM with properties in London and Dubai; the new contemporary lifestyle hotel brand VenuTM; the wellness brand TaliseTM; Jumeirah Restaurant Group DubaiTM; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality ManagementTM; and Jumeirah SiriusTM, its global loyalty programme. Future openings include luxury and lifestyle hotels in China, India, Indonesia, Jordan, Malaysia, Mauritius, Oman, Russia and the UAE.
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