Dubai, 18 January 2015: Perry & Blackwelder’s (P&B’s) Original Smokehouse, Dubai’s first smokehouse now open on the former site of Barzar in Souk Madinat Jumeirah, launches the Smokin’ Fair from 22-31 January.
The fair, which is free of charge to attend, is a buckle-down celebration of all things meat. Expect food stalls with wings tossed four ways, smoky sliders including short rib and turkey and barbecue platters of P&B’s signature brisket, turkey and hot wings.
With side orders of live country music from Wes Hayden and his band, fun and games for all the family and specially-sourced craft hops and rye, the fair is a true taste of the Deep South’s most-loved traditions.
From 5-10pm, Sunday to Thursday and 2-10pm, Friday and Saturday, Pitmaster Lawrence Wells and his team will showcase the USA’s Deep South barbecue heritage from which the restaurant draws its inspiration.
Harnessing the traditional technique of cooking meat for long periods of time at low temperatures with smoke from a wood fire - this is not barbecue as you know it.
The Smokin’ Fair Programme
Food Stalls: Every day of the fair, sample P&B’s signature dishes from three different food stalls around the Madinat Amphitheatre. Choose from ‘Wells’ Wings’ tossed four different ways, AED 30 for five wings and AED 55 for 10; ‘Smoky Sliders’ of brisket, short rib or turkey – AED 40 for three or AED 75 for six. Or try a ‘smokin’ no jokin’ taster platter of three meats served the traditional Texan way with white bread, potato salad, pickles and onions. Each of the meats on the barbecue platter will be smoked a different way each day.
Chef demonstrations: a live cooking stage from 6-6.45pm. Each day Pitmaster Wells focuses on a different smokehouse tradition, allowing guests to learn about this hugely popular cuisine as well as enjoy food, drink and music.
Demo themes: Thursday 22 January – an introduction to smoking with Pitmaster Wells
Friday 23 January – smoke with pecan wood
Saturday 24 January – smoke with cherry wood
Sunday 25 January – rye and smoke
Taking two of the Deep South’s most loved traditions - rye beverages and rye beverage-based sauces
Monday 26 January – a day in the life of a brisket
Tuesday 27 January – signature beverages and food pairingWednesday 28 January – smoke with apple wood
Thursday 29 January – peach wood and sausageFriday 30 January – a final smoke session with Pitmaster Wells
Saturday 31 January – Perry & Blackwelder’s weekend BBQ
Live Music: Live country and blues from Perry & Blackwelder’s house singer, Wes Hayden and his band. The band will be on stage from 7-10pm weekdays and 5-8pm weekends.
No good smokeout is complete without an American bottled hop in hand or signature beverage, grab one (or both) from the amphitheatre or in the restaurant. Catch the rye masterclass on Sunday 25 from 7-7.45.
Fair games: A rodeo bull, toss the milkcan and more - take on the traditional fair games to win prizes. Something for all the family.
To fuel the fire in your belly visit Perry & Blackwelder’s inaugural Smokin’ Fair this January.
- Ends -
Notes to Editors:
About Perry & Blackwelder’s Original Smokehouse:
A brand new casual dining concept located in Souk Madinat Jumeirah, taking inspiration from every bit of Deep South BBQ heritage to bring Dubai its first ever, original smokehouse. The restaurant’s philosophy is deeply entrenched in American history, when the first pitmasters in the Deep South developed the art of roasting meat ‘low and slow’ over a smouldering heat to achieve fall-off-the-bone tenderness and a beautiful smoky flavour. The restaurant boasts two large outdoor terraces and two bars fully stocked with specially imported American hops and rye. A live band plays from Tuesday to Saturday
About Pitmaster Lawrence Wells:
Hailing from the USA, Lawrence Wells, Executive Chef and Pitmaster of Perry & Blackwelder’s Smokehouse brings over 30 years of experience to the kitchen. Wells trained in kitchens across the world including the MGM Grand Hotel in Las Vegas, the critically-acclaimed Tavern on the Green, New York; Windows on the World, the brainchild of visionary restaurateur Joe Baum in New York’s World Trade Centre and most recently in Lockhart, Texas with one of the world’s most famous pitmasters – Kent Black. He now comes to Dubai to head up the kitchen of the UAE’s first original smokehouse.
About Madinat Jumeirah:
Set on a private beach, Madinat Jumeirah Resort — Dubai is an authentic recreation of ancient Arabia, capturing the natural beauty of the region. Madinat Jumeirah features two grand boutique hotels, Al Qasr and Mina A’ Salam, accommodation in 29 traditional summer houses in Dar Al Masyaf, conference and banqueting facilities including two grand ballrooms and a 1000-seat amphitheatre, the Madinat Arena. The facilities are interconnected by 3km of waterways and landscaped gardens. The resort also provides extensive leisure and health facilities including Talise Spa and Talise Fitness, as well as Souk Madinat Jumeirah, a traditional retail and dining experience showcasing the best of Arabia.
About Jumeirah Group:
Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts including the flagship Burj Al Arab Jumeirah. Jumeirah Hotels & Resorts manages properties in Dubai and Abu Dhabi, UAE, and Kuwait in the Middle East; Baku, Frankfurt, Istanbul, London, Mallorca (Spain) and Rome in Europe; the Maldives and Shanghai in Asia. Jumeirah Group also runs the luxury serviced residences brand Jumeirah LivingTM with properties in London and Dubai; the new contemporary lifestyle hotel brand VENU; the wellness brand Talise; Jumeirah Restaurants; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality Management; and SiriusTM, its global loyalty programme. Future openings include luxury and lifestyle hotels in China, India, Indonesia, Jordan, Morocco, Oman, Russia and the UAE. www.jumeirah.com
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Charlie Eland Edelman
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