2015 January 25 11:00
Jumeirah Group voted number one hotel brand in the UAE
Dubai, 25 January 2015: Jumeirah Group, the Dubai-based luxury hotel company and a member of Dubai Holding, is proud to announce it has been voted number one in the ‘Hotels and Resorts’ category in the YouGov BrandIndex, UAE BestBrand Rankings for 2014.
BrandIndex is the measure of brand perception and continuously measures public perception of thousands of brands, including more than 400 in the UAE. The rankings are compiled using the BrandIndex Buzz score. This is an aggregate measure of positive and negative perception that UAE consumers have about the brand, based on news, advertising and word of mouth.
Alison Broadhead, Chief Commercial Officer, said: “We are extremely proud to have been recognised as the number one brand in the UAE by YouGov BrandIndex for the second year running. The award reflects the high quality and consistent high service offered by the Jumeirah Group in all our hotels and demonstrates that, despite growing competition, our brand is still regarded as the best in the country.”
Thousands of consumers are interviewed every day, yielding over 2.5 million interviews a year. BrandIndex operates at national and international levels, allowing companies to track brand perception in just one country, compare across multiple countries or monitor a global picture.
Notes to Editors:
About YouGov BrandIndex:
The rankings are compiled using the BrandIndex Buzz score, which is an aggregate measure of positive and negative perception UAE consumers have about your brand, based on news, advertising and word of mouth. YouGov BrandIndex measures consumer perception daily across multiple measures for more than 400 brands in the UAE.
About Jumeirah Group:
Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts. Jumeirah Hotels & Resorts includes Jumeirah at Etihad Towers in Abu Dhabi; Burj Al Arab Jumeirah, Jumeirah Beach Hotel, Jumeirah Creekside Hotel, Jumeirah Emirates Towers, Jumeirah Zabeel Saray and Madinat Jumeirah in Dubai; Jumeirah Messilah Beach Hotel & Spa in Kuwait; Jumeirah Bilgah Beach Hotel in Baku; Jumeirah Dhevanafushi and Jumeirah Vittaveli in the Maldives; Jumeirah Himalayas Hotel in Shanghai; Jumeirah Frankfurt in Germany; Jumeirah Grand Hotel via Veneto in Rome; Jumeirah Port Soller Hotel & Spa in Mallorca, Spain; Pera Palace Hotel Jumeirah in Istanbul; as well as Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London. Jumeirah Group also runs the luxury serviced residences brand Jumeirah LivingTM; the wellness brand Talise; Jumeirah Restaurants; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality Management; and SiriusTM, its global loyalty programme.
For further information please contact:
Jumeirah Group Corporate Communications
Director of External Communications
PO Box 73137, Dubai, United Arab Emirates
Visit us at: www.jumeirah.com