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Jumeirah Group launches new home-grown restaurant division

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Jumeirah Group launches new home-grown restaurant division

Dubai, 16 February 2015:  Jumeirah Group, the international luxury hotel company and a member of Dubai Holding, has launched Jumeirah Restaurant Group Dubai (JRG Dubai), a global restaurant management company that creates, operates and franchises a portfolio of 60 restaurant brands. 

JRG Dubai operates home-grown high-end, premium casual and casual dining venues and lounges, including Pierchic, Tortuga, Pai Thai, 360° and The Noodle House, which comprises a portfolio of 23 branches worldwide.

The newest addition to the Jumeirah Group stable of brands, which includes luxury hotel brand Jumeirah Hotels & Resorts, contemporary lifestyle hotel brand Venu, and wellness brand Talise, JRG Dubai makes its debut at the Global Restaurant Investment Forum in Dubai on February 16-18.

The launch of the division marks a pioneering move from Jumeirah Group to dedicate resources to the further development of its restaurant portfolio, as it seeks to compete with the very best in the standalone restaurant market and help establish Dubai as a hub for culinary excellence. Having conducted a thorough business review, JRG Dubai will develop existing restaurants located within the Jumeirah Hotels & Resorts portfolio via a series of refurbishments, menu overhauls, talent acquisition and marketing excellence.

The group will collaborate with international experts, from chefs to consultants, in order to develop new concepts founded in Dubai. JRG Dubai will also engage in joint ventures, franchising and white label operations.

Piers Schreiber, Spokesperson for Jumeirah Group, said: “Jumeirah Group is a pioneering Dubai-founded company and our new division, Jumeirah Restaurant Group Dubai, is committed to building on our heritage, reputation and success to become a world-recognised restaurant management company.”

JRG Dubai is opening two new restaurants in Q1: Beach Lounge at Jumeirah Beach Hotel, which has the best views of Burj Al Arab Jumeirah in Dubai; and Naya, a North Indian restaurant at Jumeirah Beach Hotel

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Notes to Editors:

  • For high resolution photos click here
  • Website: www.jumeirah.com 
  • For high res images of The Restaurant Group Dubai logo and Pierchic click here

About Jumeirah Restaurant Group Dubai: 

Jumeirah Restaurant Group Dubai (JRG Dubai), the global restaurant management company and a member of Jumeirah Group, creates, operates and franchises a portfolio of more than 60 restaurants and bars. JRG Dubai includes home-grown high-end, premium casual and casual dining venues and lounges, including Pierchic, Tortuga, The Agency and 360°. JRG Dubai operates restaurants via management contracts, joint ventures, white label arrangements and franchise agreements. JRG Dubai also creates new restaurant concepts for third parties.

About Jumeirah Group:

Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts including the flagship Burj Al Arab Jumeirah. Jumeirah Hotels & Resorts manages properties in Dubai and Abu Dhabi, UAE, and Kuwait in the Middle East; Baku, Frankfurt, Istanbul, London, Mallorca (Spain) and Rome in Europe; the Maldives and Shanghai in Asia. Jumeirah Group also runs the luxury serviced residences brand Jumeirah LivingTM with properties in London and Dubai; the new contemporary lifestyle hotel brand VENU; the wellness brand Talise; Jumeirah Restaurants; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality Management; and SiriusTM, its global loyalty programme. Future openings include luxury and lifestyle hotels in China, India, Indonesia, Jordan, Morocco, Oman, Russia and the UAE. www.jumeirah.com

For further information please contact:
Louise Oakley
Director of Marketing and Sales
Jumeirah Restaurant Group Dubai
Mobile: +971 55 140 6398 
E-Mail:Louise.Oakley@jumeirah.com

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