2015 March 22 10:00
Jumeirah Beach Hotel hosts ‘The X Factor’ press conference
Dubai, 22 March 2015: Jumeirah Beach Hotel, part of Jumeirah Group, the luxury global hotel company and member of Dubai Holding, hosted MBC’s press conference to promote the launch of ‘The X Factor’ in the Middle East.
The global talent spotting show which originated in the UK, now has franchises all over the world. The show attracts millions of viewers worldwide and this edition aims to find the best talent across the MENA region.
MBC Group launched ‘The X Factor’ show with a star-studded jury including some of the biggest artists in the region - former Arab Idol judge Ragheb Alama, Lebanese singer Elissa and Egyptian actress and singer Donia Samir Ghanem.
The press conference, hosted in Jumeirah Beach Hotel’s C&I building, started with an incredible performance by ‘Little Mix,’ a UK girl group who won the British version of the show in 2011. Little Mix flew to Dubai from the UK for the performance and stayed at Jumeirah Beach Hotel.
The event was attended by local, regional and global journalists, including MBC’s senior management and production team. Mazen Hayek, MBC Group’s official spokesman and Group Director of PR & Commercial, said: “We are delighted to add The X Factor to MBC’s strong line-up of global talent shows. Viewers in the MENA region will be able to benchmark MBC The X Factor with the global version of the same show.”
Weekly episodes will be aired on Saturdays throughout March on MBC4 and MBC MASR, before the live elimination rounds begin.
- Ends -
Notes to Editors:
About Jumeirah Beach Hotel:
Jumeirah Beach Hotel, Dubai’s premier lifestyle destination, is located on Jumeirah Beach Road just 15 kilometres from the city centre and 25 kilometres from Dubai International Airport. The hotel is a dynamically-formed 26-storey curved design built in the shape of a breaking wave and offers pristine private beaches with undisturbed views of the Arabian Gulf. Jumeirah Beach Hotel also offers 598 sea-facing rooms and suites, over 15 restaurants and bars, extensive conference and banqueting facilities, the Pavilion Marina and Sports Club, Sinbad’s Kids Clubs and direct, complimentary access to Wild Wadi for all guests. Jumeirah Beach Hotel is a seaside destination for the entire family.
About Jumeirah Group:
Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts including the flagship Burj Al Arab Jumeirah. Jumeirah Hotels & Resorts manages properties in Dubai and Abu Dhabi, UAE, and Kuwait in the Middle East; Baku, Frankfurt, Bodrum, Istanbul, London, Mallorca (Spain) and Rome in Europe; the Maldives and Shanghai in Asia. Jumeirah Group also runs the luxury serviced residences brand Jumeirah LivingTM with properties in London and Dubai; the new contemporary lifestyle hotel brand VENU; the wellness brand Talise; Jumeirah Restaurants; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality Management; and SiriusTM, its global loyalty programme. Future openings include luxury and lifestyle hotels in China, India, Indonesia, Jordan, Morocco, Oman, Russia and the UAE. www.jumeirah.com
For further information please contact:
Salwa Al Obaidli
Public Relations and Communications Manager
Jumeirah Beach Hotel
P.O. Box 11416, Dubai, UAE
Telephone number: +971 4 348 0000
Direct number: +971 4 406 8528
Mobile number: +971 55 500 8501