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Burj Al Arab Jumeirah rings in Year of the Goat

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Burj Al Arab Jumeirah rings in Year of the Goat

Roger Federer joins Chinese VIPs to start the celebrations 

Dubai, 20 February 2015:  Burj Al Arab Jumeirah, the world’s most luxurious hotel, welcomed the Year of the Goat in style by hosting its annual Chinese New Year event marking the beginning of this major celebration in the Chinese calendar.

To launch the seven-day celebrations, the hotel projected a calligraphic goat artwork on its sail-shaped exterior. Guests enjoyed Sugar master and Kong Fu performance and a famous lion dance. This year traditional dotting-the-eyes ceremony was performed by the Chinese dignitaries including Chang Hua - the Ambassador of the People's Republic of China and Mr. Tang Weibin - China Consul General, Mr. Gerald Lawless, President and Group CEO Jumeirah Group, as well as Roger Federer, world’s no 2 tennis player, who made a surprise appearance at the event. An eight-minute firework display followed, swathing the Dubai skyline in red.

“China remains among the top three source markets for Burj Al Arab Jumeirah, with demand from the Chinese market increasing year-on-year”, said Anthony McHale, Burj Al Arab’s General Manager.  “Over the last few years the hotel has enjoyed healthy growth in the occupancy rates of Chinese visitors during the Chinese New Year period, with last year’s figures coming close to 80%”.

To make guests feel at home, Burj Al Arab’s Far East Asian restaurant, Junsui, is offering a bespoke menu created specifically for this occasion with such delicacies as Fa Gao (Chinese-style cupcakes) and Nian Gao (new year cake) served alongside Dim Sum and Peking Duck.

-Ends-

Notes to Editors

  • Photo of the Chinese New Year celebrations attached
  • Additional photos are available from Jumeirah’s online media library

About Burj Al Arab Jumeirah

Burj Al Arab is managed by Jumeirah Group, the global luxury hotel company and a member of Dubai Holding. It is designed to resemble a billowing sail and stands at a height of 321 meters. It is one of the most photographed structures in the world and has been consistently voted the world's most luxurious hotel, with features including in suite check-in and check-out, reception desks on every floor, round-the-clock private butlers and use of the hotel’s Rolls-Royce fleet and private beach. The hotel’s 202 luxury suites range from 170 to 780 square meters with a rain shower and a Jacuzzi in each suite, as well as six restaurants and conference and banqueting venues.

About Jumeirah Group

Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts. Jumeirah Hotels & Resorts includes Jumeirah at Etihad Towers in Abu Dhabi; Burj Al Arab Jumeirah, Jumeirah Beach Hotel, Jumeirah Creekside Hotel, Jumeirah Emirates Towers, Jumeirah Zabeel Saray and Madinat Jumeirah in Dubai; Jumeirah Messilah Beach Hotel & Spa in Kuwait; Jumeirah Bilgah Beach Hotel in Baku; Jumeirah Dhevanafushi and Jumeirah Vittaveli in the Maldives; Jumeirah Himalayas Hotel in Shanghai; Jumeirah Frankfurt in Germany; Jumeirah Grand Hotel via Veneto in Rome; Jumeirah Port Soller Hotel & Spa in Mallorca, Spain; Pera Palace Hotel Jumeirah in Istanbul; as well as Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London. Jumeirah Group also runs the luxury serviced residences brand Jumeirah LivingTM; the wellness brand Talise; Jumeirah Restaurants; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality Management; and SiriusTM, its global loyalty programme.

For further information please contact:
Burj Al Arab
Marketing and PR Department
PO Box 74147, Dubai, United Arab Emirates
Telephone: +971 4 301 7565
E-mail: BurjAlArabPR@jumeirah.com
Visit us at: www.jumeirah.com/burjalarab

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