The Noodle House arrives on the London dining scene


The Noodle House arrives on the London dining scene

Dubai, 28 April 2014: Jumeirah Restaurants, the dedicated food and beverage division of Jumeirah Group, has partnered with UK-based EQ group to bring one of the UAE’s famed home-grown brands, the noodle house, to Central London. London residents are now able to enjoy the authentic flavours of South East Asia via Dubai in Shaftsbury Avenue at the newly opened restaurant. 

Based in the bustling streets of Soho on Shaftesbury Avenue, the latest opening is a key achievement for the Dubai-based brand as it enters another key market bringing its popular array of Indonesian, Singaporean and Malaysian dishes to the discerning diners of London.

The noodle house first wowed customers in 2002 at the very first the noodle house in Jumeirah Emirates Towers in Dubai. Since then, the brand has gone from strength to strength with seven restaurants in Dubai, a further 16 across the Gulf region and eight other outlets in countries including Russia, Pakistan, Morocco and Cyprus. 

“The noodle house brand continues to make its mark on the international dining scene and we are confident that the South East Asian cuisine and the wide choice of delicious dishes will make a big impression in London,” said Jason Myers, Managing Director of Jumeirah Restaurants. “Having recently opened in Dubai – our seventh in the city -, we are incredibly excited about the international future for the brand.”

The mouthwatering dishes on offer range from Curry Laksa, Roast Duck with Pancakes and Green Curry and will be prepared in the show kitchen in a traditional hot wok and served in a cheery, communal setting. 

The noodle house is now open and located at 117 Shaftesbury Avenue. For further information please call the restaurant on 0203 725 5777 or visit the website here.


Notes to editors:

About the noodle house:

the noodle house is a flagship restaurant of Jumeirah Restaurants LLC. The origins of the noodle house lie in Dubai where the first the noodle house was opened in 2002.  It has since expanded throughout the Middle East, Europe and Asia and is the first noodle house to open in the UK.  The noodle house was awarded Superbrand status in 2012 and 2013. EQ Group took the UK Master Franchise rights for the noodle house in 2012 to launch the first UK restaurant in London. 

About Jumeirah Restaurants LLC:

Jumeirah Restaurants LLC is the branded restaurant division of Jumeirah Group, the global hospitality company and a member of Dubai Holding.Jumeirah Restaurants is tasked with setting up and licensing innovative and successful casual dining concepts to its international network of partners. The noodle house was the first restaurant brand to be developed and is the flagship of Jumeirah Restaurants, with licence agreements already signed in 16 countries globally. The company also has the rights to develop a number of brands from the Caprice Holdings group across the Middle East and North Africa. This stable includes world-famous restaurants and clubs such as Rivington Grill, Scott’s, Annabel’s and The Ivy. Other concepts that have been developed by Jumeirah Restaurants include Urbano, Sana Bonta, AllFreshCo, Rice + Spice and The Flaming Revolution. www.jumeirahrestaurants.com

For further information, please contact:
Joanna MacAdie
Mobile: +971 50 9843473
Email:  Joanna.m@daboandco.com


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