Dubai, 18 November 2014: The original Farmers’ Market on the Terrace will return for its sixth season at Jumeirah Emirates Towers on Friday 28 November 2014.
A locally inspired, community-based initiative, the market on the terrace of the hotel’s Godolphin Ballroom offers fresh, locally grown produce. It provides a platform to support local farmers who sell their freshly harvested produce directly to consumers, giving visitors access to some of the freshest goods at the most attractive prices in the region. In addition, for the first time, complimentary pilates, yoga and tai chi classes hosted by Talise Fitness will be held on the lawn.
Yael Mejia, food consultant to Baker & Spice Dubai and the Farmers’ Market champion, said: “The knowledge that the produce is organic, local, of such amazing quality and so cheap, has resonated with people who are concerned about what they eat and how they feed their children. Being able to connect directly with the people who grow the food we eat is so important.
“Many other markets have followed in our footsteps and clearly it is now far easier to access local organic produce in Dubai. You could say that we have changed the conversation about food in the UAE forever.
“By purchasing fruit and vegetables at the market, not only are you getting the freshest produce possible, you are actually getting a better choice. You can feed your family with quality ingredients for the week at considerably less cost than you would spend in the supermarket. In addition, you are doing your bit for the environment, reducing carbon footprint and supporting a sustainable practice,” added Yael.
Local farmers include Showaib Farm Al Ain, Rashed Farm Al Ain, Organiliciouz Sharjah, Organic Land, Organic Oasis, BTC, Integrated Green Resources Abu Dhabi & Dubai. Visitors can buy organic produce including vegetables, herbs, eggs, honey, jams, bread, cakes, beans, pulses, spices and rice. Baker & Spice Dubai will have fresh homemade breads, cakes, jams, curds, freshly pressed fruit and vegetable juices, compotes and chutneys. Freshly cooked breakfast will also be served including homemade sausages and baked beans with eggs in homemade pitta bread. Down to Earth Organic Foods will showcase pulses, rice, herbs and spices as well as teas. Coffee Planet will be on hand for an early morning caffeine boost with locally roasted organic coffee.
With convenient parking, the market is held under a shaded avenue of palm trees, with the stunning gardens and the iconic Jumeirah Emirates Towers as a backdrop. Throughout the UAE’s growing season the market will continue every Friday from 9am - 1pm until the end of the season in May.
The market is located next to the Boulevard, home to lifestyle, fashion and dining options and provides guests the perfect retreat before or after their food shopping at the market.
Notes to Editors:
About Jumeirah Emirates Towers:
An architectural masterpiece, Jumeirah Emirates Towers offers luxurious experiences in the heart of UAE’s most dynamic city. Soaring high above the central business and commercial district, Jumeirah Emirates Towers is a dramatic backdrop to Dubai's skyline and a visible statement of the region's growing corporate success. Comprising of two equilateral triangles, this landmark structure is home to an Office Tower, Hotel Tower and shopping Boulevard. The hotel encompasses 400 spacious rooms and suites, 15 world-class restaurants and bars, Talise Fitness, Talise Spa as well as elite shopping and lifestyle attractions at the Boulevard, a unique and prestigious retail destination. Additionally, the award-winning hotel has multiple venues for inspiring events including the grand Godolphin Ballroom seating 500 and 16 Congress and meeting rooms, making it the ideal destination for travellers from all walks of life.
About The Farmers’ Market on the Terrace:
Baker & Spice Dubai became aware of the local farming community in 2009 and began using this fantastic produce in their kitchens. When discussing their discoveries with their customers they were greeted with astonishment and disbelief, and people wanted access to the same produce. Out of this The Farmers’ Market on the Terrace idea was born. Since then, the discussion about locally grown food has spread. Baker & Spice Dubai is proud to have contributed to the change in people’s perceptions, and has watched with delight other initiatives follow in their footsteps. The Farmers’ Market On The Terrace continues to create a new standard for legitimate, certified, locally grown, organic, fresh, authentic, sustainable, ethical produce. It remains true to basic principles and is a farmers’ market in the correct sense of the word and still the only one in the UAE. It is a market by the farmers, of the farmers and for the farmers. All generated income goes to the farmers directly.
About Jumeirah Group:
Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts including the flagship Burj Al Arab Jumeirah. Jumeirah Hotels & Resorts manages properties in Dubai and Abu Dhabi, UAE, and Kuwait in the Middle East; Baku, Frankfurt, Istanbul, London, Mallorca (Spain) and Rome in Europe; the Maldives and Shanghai in Asia. Jumeirah Group also runs the luxury serviced residences brand Jumeirah LivingTM with properties in London and Dubai; the new contemporary lifestyle hotel brand VENU; the wellness brand Talise; Jumeirah Restaurants; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality Management; and SiriusTM, its global loyalty programme. Future openings include luxury and lifestyle hotels in China, India, Indonesia, Jordan, Morocco, Oman, Russia and the UAE.
For further information please contact:
Assistant Marketing and Communications Manager
Jumeirah Emirates Towers
PO Box 72127Dubai, United Arab Emirates
Mail to: firstname.lastname@example.org
Direct number: +971 4 319 8523
Mobile: +971 55 500 8795
Fax number +971 4 330 3888
Visit us at http://www.jumeirah.com
Carlo dei Tedeschi
Baker & Spice | The Farmers' Market
Mobile: +971 55 712 9089