Dubai, 25 March 2014: Dubai Holding, the global investment holding company, in partnership with Jumeirah Emirates Towers and in support of Al Jalila Foundation, is proud to sponsor Dubai’s only vertical race and one of the most popular fundraising events – The Dubai Holding Vertical Marathon.
Two hundred fitness enthusiasts will ascend 265 metres up 1,334 stairs to the top of the 52-floor office building of Jumeirah Emirates Towers on Friday, 11 April 2014.
Since the Vertical Marathon’s inception in 2003, Dubai Holding has been a long-standing supporter through its hospitality arm, Jumeirah Group, as the race venue, and has fielded several teams for the past eight consecutive years. In 2014, Dubai Holding formalised its support as the title sponsor of Dubai Holding Vertical Marathon.
This race is a key pillar of Dubai Holding Corporate Wellness Programme that relies on education and targeted interventions to help change behaviours in ways conducive to health by focusing on balanced nutrition, physical activity, stress management and general health. Other events in the programme include the Dubai Marathon, the Dubai Women’s Run, the Global Corporate Challenge, blood donation drives and treks.
In the interest of safety, Dubai Holding Vertical Marathon participation numbers are capped at 200 and Dubai Holding employees are expected to make up 20 percent of the total participants. The company’s Management leads by example with Chief Executive Officer and Chief Operating Officer being regular participant of this race.
Ahmad Bin Byat, Chief Executive Officer of Dubai Holding, said: “We place a great emphasis on healthy living amongst our employees, their families and the wider community through our first-of-its-kind Wellness Programme. The Vertical Marathon is a key component of this and I am pleased to see more participants from Dubai Holding every year. This year we will be supporting Al Jalila Foundation, an organisation that we have worked with many times in the past, and has done some very good work in the community.”
Building up on the experience of Jumeirah Emirates Towers hosting the race for last 11 years and along the support of Dubai Holding, Talise Fitness, the organisers of the event, expects 2014 race to be the most successful edition yet in the history of The Dubai Holding Vertical Marathon. All proceeds raised from this year’s event will go to Al Jalila Foundation, a global philanthropic organisation dedicated to transforming lives through medical education and research, that was established by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the United Arab Emirates (UAE) and Ruler of Dubai, to position Dubai and the UAE at the forefront of medical innovation. 100% of funds raised through the Dubai Holding Vertical Marathon will go towards medical research in the UAE, specifically on diabetes research.
Dr Abdulkareem Sultan Al Olama, CEO of Al Jalila Foundation, commented: "We are delighted to have been chosen by Dubai Holding as the sole benefactor of its Vertical Marathon, a perfect way to mark our first anniversary. Al Jalila Foundation shares common goals with Dubai Holding in promoting well-being in communities as well as supporting medical advancements to benefit future generations. Dubai Holding has taken exemplary steps to improve employee health and well-being, which is in line with our vision of creating a healthy and prosperous future for the nation."
The Dubai Holding Vertical Marathon is being organised by Talise Fitness at Jumeirah Emirates Towers, while other sponsors include Premier Timing, Aquafina, Dubai Healthcare City, Planet Pharmacies and Beijing TongRenTang Gulf.
Notes to Editors:
- For high resolution photos click here.
- For registration details, please click here.
About Dubai Holding:
Dubai Holding is a global investment holding company that develops and manages an extensive portfolio of companies focused on hospitality, business parks, real estate, telecommunications, investments and financial services.
Dubai Holding is managed through two business groups:
Dubai Holding Commercial Operations Group (DHCOG) develops and manages world-class commercial and residential real estate, telecommunications and hospitality investments. DHCOG’s four operating units are:
- Jumeirah Group is an operator of world-class hotels and destination resorts, including the iconic Burj Al Arab hotel in Dubai. Jumeirah hotels and resorts have grown into destinations of distinction for the world’s most demanding travellers.
- TECOM Investments, the developer and manager of signature business parks, creates tax-advantaged environments for companies to establish and grow. TECOM Business Parks have made Dubai the location of choice for companies ranging from global brands to fast-growing start-ups attracted by the unique offerings to their industry sectors.
- Dubai Properties Group develops and manages mixed-use real estate projects, including Business Bay, Jumeirah Beach Residence and Shooroq Mirdif, to achieve long-term value in the rapidly changing property market.
- Emirates International Telecommunications actively manages a portfolio of telecom assets regionally and globally such as du, Axiom and Interoute.
Dubai Holding Investment Group (DHIG) manages Dubai Holding’s financial assets in banking, insurance and private equity. DHIG’s businesses include:
- Dubai Group: A diversified financial services company, focusing on banking, investments and insurance in developing markets.
- Dubai International Capital: A private equity company with an investment focus on Middle the East and Europe.
For more information, please visit www.dubaiholding.com
About Jumeirah Emirates Towers:
An architectural masterpiece, Jumeirah Emirates Towers offers luxurious experiences in the heart of UAE’s most dynamic city. Soaring high above the central business and commercial district, Jumeirah Emirates Towers is a dramatic backdrop to Dubai's skyline and a visible statement of the region's growing corporate success. Comprising of two equilateral triangles, this landmark Spa as well as elite shopping and lifestyle attractions at the Boulevard, a unique and prestigious retail destination. Additionally, the award-winning hotel has multiple venues for inspiring events including the grand Godolphin Ballroom seating 500 and 16 Congress and meeting rooms, making it the ideal destination for travellers from all walks of life.structure is home to an Office Tower, Hotel Tower and shopping Boulevard. The hotel encompasses 400 spacious rooms and suites, 15 world-class restaurants and bars, Talise Fitness, Talise.
About Jumeirah Group:
Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts. Jumeirah Hotels & Resorts includes Jumeirah at Etihad Towers in Abu Dhabi; Burj Al Arab Jumeirah, Jumeirah Beach Hotel, Jumeirah Creekside Hotel, Jumeirah Emirates Towers, Jumeirah Zabeel Saray and Madinat Jumeirah in Dubai; Jumeirah Messilah Beach Hotel & Spa in Kuwait; Jumeirah Bilgah Beach Hotel in Baku; Jumeirah Dhevanafushi and Jumeirah Vittaveli in the Maldives; Jumeirah Himalayas Hotel in Shanghai; Jumeirah Frankfurt in Germany; Jumeirah Grand Hotel via Veneto in Rome; Jumeirah Port Soller Hotel & Spa in Mallorca, Spain; Pera Palace Hotel Jumeirah in Istanbul; as well as Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London. Jumeirah Group also runs the luxury serviced residences brand Jumeirah LivingTM; the wellness brand Talise; Jumeirah Restaurants; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality Management; and SiriusTM, its global loyalty programme.
For further information please contact:
Assistant Marketing and Communications Manager
Jumeirah Emirates Towers
PO Box 72127
Dubai, United Arab Emirates
Email to: email@example.com
Direct number: +971 4 319 8523
Mobile: +971 55 500 8795
Fax number +971 4 330 3888
Visit us at http://www.jumeirah.com