Dubai, 27 February 2014: The Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Tourism & Commerce Marketing (DTCM), and Burj Al Arab are announcing a partnership set to send the Emirate’s fine dining scene soaring in support of the United Nations World Food Programme (WFP). A grand finale to the inaugural Dubai Food Festival, the High Table dinner is a once-in-a-lifetime gourmet experience set 212 metres above the Arabian Gulf, that will take place atop the iconic Burj Al Arab helipad on Thursday, 13 March 2014.
With seating exclusively limited to 12 guests, the AED 10,000 per seat High Table promises to be the ultimate sensory experience with all proceeds going to the ‘Eat and Feed’ initiative in support of WFP. Since 1961, WFP has pursued a vision of the world in which every man, woman and child has access at all times to the food needed for an active and healthy life. On average, WFP reaches more than 90 million people with food assistance in 80 countries each year. Organised by Burj Al Arab and supported by the Dubai Food Festival, the High Table dinner is expected to raise funds that will provide food to more than 120,000 children for a day.
Her Excellency Laila Mohammed Suhail, Chief Executive Officer at Dubai Festivals and Retail Establishment, commented: “As Dubai’s reputation as a gastronomic destination continues to grow, so too does its profile as a philanthropic hub. In addition to raising funds in a unique way, the High Table dinner also raises awareness of the great work being undertaken by the United Nations World Food Programme. We are delighted to partner with both WFP and Burj Al Arab to raise funds and awareness of such an important cause.”
Ashraf Hamouda, Head of Partnership & Business Development for MENA, Central Asia & Eastern Europe at the United Nations World Food Programme commented: “While WFP is engaged in the fight against hunger in the region and around the world, we rely on the support of our donors to fund and advocate our operations. By hosting a charity dinner in support of WFP and under the umbrella of the ‘Eat and Feed’ initiative, in such an iconic venue during the Dubai Food Festival, Dubai Festivals and Retail Establishment and Burj Al Arab will help raise our outreach and fundraising efforts to new heights.”
The High Table dinner starts with a warm Arabian welcome and exclusive reception on the lower helipad deck. Atop the helipad, guests will be treated to 360 degree panoramic views of Downtown Dubai, Dubai Marina, Palm Jumeirah, and the World Islands and a gastronomic seven-course degustation menu created by Burj Al Arab’s Executive Chef, Maxime Luvara.
Heinrich Morio, General Manager at Burj Al Arab, commented: “People within Dubai have known for a long time what fantastic culinary experiences are available here. We are thrilled to back the Dubai Food Festival with this unique dining experience and contribute to Dubai’s position as a hub for culinary expertise. The United Nations World Food Programme is a great cause and to know that the proceeds from this evening are going to provide food to 120,000 children is truly rewarding.”
High Table dinner will take place on Thursday, 13 March 2014. Tickets are AED 10,000 per person and can be purchased by contacting Burj Al Arab’s restaurants reservation team on +971 4 301 7600 or BAArestaurants@jumeirah.com.
Notes to Editors:
About Burj Al Arab:
Burj Al Arab is managed by Jumeirah Group, the global luxury hotel company and a member of Dubai Holding. It is designed to resemble a billowing sail and stands at a height of 321 meters. It is one of the most photographed structures in the world and has been consistently voted the world's most luxurious hotel, with features including in suite check-in and check-out, reception desks on every floor, round-the-clock private butlers and use of the hotel’s Rolls-Royce fleet and private beach. The hotel’s 202 luxury suites range from 170 to 780 square meters with a rain shower and a Jacuzzi in each suite, as well as six restaurants and conference and banqueting venues.
About Jumeirah Group:
Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts. Jumeirah Hotels & Resorts includes Jumeirah at Etihad Towers in Abu Dhabi; Burj Al Arab Jumeirah, Jumeirah Beach Hotel, Jumeirah Creekside Hotel, Jumeirah Emirates Towers, Jumeirah Zabeel Saray and Madinat Jumeirah in Dubai; Jumeirah Messilah Beach Hotel & Spa in Kuwait; Jumeirah Bilgah Beach Hotel in Baku; Jumeirah Dhevanafushi and Jumeirah Vittaveli in the Maldives; Jumeirah Himalayas Hotel in Shanghai; Jumeirah Frankfurt in Germany; Jumeirah Grand Hotel via Veneto in Rome; Jumeirah Port Soller Hotel & Spa in Mallorca, Spain; Pera Palace Hotel Jumeirah in Istanbul; as well as Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London. Jumeirah Group also runs the luxury serviced residences brand Jumeirah LivingTM; the wellness brand Talise; Jumeirah Restaurants; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality Management; and SiriusTM, its global loyalty programme.
About Dubai Food Festival:
Created for residents of Dubai and visitors to the Emirate, the Dubai Food Festival spans 23 days starting on 21 February and running until March 15 2014. Created to celebrate and enhance Dubai’s position as the gastronomy capital of the region, the city-wide festival includes a number of events, entertainment and attractions, including Taste of Dubai, Gulfood and the inaugural editions of the Dubai Food Carnival and The Big Grill. Dubai Food Festival will also feature a wide range of food-related activities, tastings, offers and events, showcasing the Emirate’s diverse food offering, from Michelin-starred chefs to Emirati dishes and street food, drawn from the cuisines of more than 200 nationalities who live in Dubai.
For further information about Dubai Food Festival DTCM, please contact:
DABO & CO on behalf of DTCM
Telephone: +971 52 985 9080
About Dubai’s Department of Tourism and Commerce Marketing (DTCM):
With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai’s Department of Tourism and Commerce Marketing’s (DTCM) mission is to increase the awareness of Dubai to global audiences and to attract tourists and inward investment into the Emirate.
DTCM is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector; markets and promotes the Emirate’s commerce sector; and is responsible for the licencing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the DTCM portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment). In addition to its headquarters in Dubai, DTCM operates 20 offices worldwide.
For further information about DTCM, please contact:
DTCM, Director of Communications
About Dubai Festivals and Retail Establishment (DFRE):
As the pioneer organizer of events and festivals, DFRE is responsible for positioning Dubai as a world-class shopping and tourism destination. Each year it works with its retail and leisure partners to organise the internationally renowned Dubai Shopping Festival and Dubai Summer Surprises, as well as oversee annual events such as Ramadan in Dubai, Eid in Dubai and Modhesh World, plus the new Dubai Food Festival. DFRE is an agency of Dubai’s Department of Tourism and Commerce Marketing.
For further information about DFRE, please contact:
Naser HakimMedia Centre Manager
Telephone: +971 4 4455683
About the World Food Programme (WFP):
The United Nations World Food Programme (WFP) is the world’s largest humanitarian agency fighting hunger worldwide. On average, WFP reaches 90 million people with food assistance in 80 countries each year. For more information, visit www.wfp.org
For more information on WFP, contact
Head of Partnership & Business Development
MENA, Central Asia & Eastern Europe, United Nations World Food Programme (WFP)
Telephone.: +971 4 454 9560 ext. 2112
Mobile: +971 56 1742611