2014 November 27 11:00
Burj Al Arab Jumeirah unveils The Dream – a video marking its 15th anniversary
Dubai, 27 November 2014: As part of its 15th anniversary celebrations, Burj Al Arab Jumeirah, the world’s most luxurious hotel, has launched The Dream – a powerful motion graphics video that takes the viewer on a journey starting from the vision, to the arrival, to the unveiling, to the heart and finally to the promise of more to come.
The Dream - created specifically to commemorate this special anniversary - uses a unique double-exposure technique mirroring the aesthetic design of the hotel, its textures, vibrant colours and a kaleidoscope of Burj Al Arab patterns.
The Dream showcases a number of the hotel’s most recognisable locations, including its famed sail, helipad and 180m high atrium - the world’s tallest.
“Burj Al Arab Jumeirah always strives to find new ways of expressing its uniqueness to its many admirers across the world,” said Ross McAuley, Group Vice President of Brand, Digital and Loyalty at Jumeirah Group. “The hotel has always sought to be bold and innovative. This time the innovation is more artful, using carefully devised double-exposure filming techniques to bring elements of this remarkable icon to life with a dream-like narrative and a mesmerizing sequence of images. Another great example of Jumeirah’s STAY DIFFERENT™ promise”.
Notes to Editors:
- To watch The Dream click here
- Additional photos are available from Jumeirah’s media library
- For more information about the ‘Best of the Burj’, please click here.
- Full list of awards won by Burj Al Arab Jumeirah available here
- Full list of helipad stunts available here
- Additional videos available here
About Burj Al Arab Jumeirah:
Burj Al Arab Jumeirah is owned and managed by Jumeirah Group, the global luxury hotel company and a member of Dubai Holding. It is designed to resemble a billowing sail and stands at a height of 321 meters. It is one of the most photographed structures in the world and has been consistently voted the world's most luxurious hotel, with features including in suite check-in and check-out, reception desks on every floor, round-the-clock private butlers and use of the hotel’s Rolls-Royce fleet and private beach. The hotel’s 202 luxury suites range from 170 to 780 square meters with a rain shower and a Jacuzzi in each suite, as well as six restaurants and conference and banqueting venues.
About Jumeirah Group:
Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts including the flagship Burj Al Arab Jumeirah. Jumeirah Hotels & Resorts manages properties in Dubai and Abu Dhabi, UAE, and Kuwait in the Middle East; Baku, Frankfurt, Istanbul, London, Mallorca (Spain) and Rome in Europe; the Maldives and Shanghai in Asia. Jumeirah Group also runs the luxury serviced residences brand Jumeirah LivingTM with properties in London and Dubai; the new contemporary lifestyle hotel brand VENU; the wellness brand Talise; Jumeirah Restaurants; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality Management; and SiriusTM, its global loyalty programme. Future openings include luxury and lifestyle hotels in China, India, Indonesia, Jordan, Morocco, Oman, Russia and the UAE.
For further information please contact:
Marketing and PR Department
Burj Al Arab
PO Box 74147, Dubai, United Arab Emirates
Telephone: +971 4 301 7565
Visit us at: www.jumeirah.com/burjalarab