2014 January 27 12:00
Burj Al Arab awarded Green Globe Certification
Dubai, 27 January 2014: Burj Al Arab has proved that luxury can be green. Following a comprehensive sustainability audit, the hotel has now added the Green Globe Certification (GGC) to its long list of accolades.
“We are delighted to receive this prestigious recognition that reinforces our commitment to sustainable practices”, said Heinrich Morio, General Manager at Burj Al Arab. “The certificate is a testament to Burj Al Arab’s dedication to ensuring that green policies are at the heart of our business and that they are an essential part of our long-term business strategy”.
Burj Al Arab impressed throughout all areas of the operational audit. In particular, it excelled in water usage reduction, grey water recycling, as well as in managing its energy output and carbon footprint.
Sandrine Le Biavant, Director at Farnek Consultancy, GGC’s Middle East partner, added: “For over a decade the stunning sail-shaped hotel has been an iconic symbol of modern Dubai and its flourishing hospitality industry. Now, with the Green Globe award, Burj Al Arab has been recognised for its seven-star sustainability”.
The hotel’s environmental efforts were also praised. Its Dubai Turtle Rehabilitation Project - launched in 2004 in close collaboration between the Dubai Wildlife Protection Office, Jumeirah Group, Central Veterinary Research Laboratory and a team of specialised veterinarians - has helped to return hundreds of sea turtles back into the wild, many fitted with satellite tags to allow marine biologists further insight into their migratory patterns.
Other areas that came under the scrutiny of the Green Globe audit included health and safety, human resource development, training, procurement and waste management.
GGC is the premier worldwide sustainability stamp for the tourism industry and is made up of 337 compliance indicators applied to 41 individual sustainability criteria. The Green Globe Standard is a structured assessment of the sustainability performance of travel and tourism businesses and their supply chain partners.
Notes to Editors:
- Photo of the Burj Al Arab’s Green Globe projection and award ceremony attached
- Additional photos are available from Jumeirah’s online media library
About Burj Al Arab:
Burj Al Arab is managed by Jumeirah Group, the global luxury hotel company and a member of Dubai Holding. It is designed to resemble a billowing sail and stands at a height of 321 meters. It is one of the most photographed structures in the world and has been consistently voted the world's most luxurious hotel, with features including in suite check-in and check-out, reception desks on every floor, round-the-clock private butlers and use of the hotel’s Rolls-Royce fleet and private beach. The hotel’s 202 luxury suites range from 170 to 780 square meters with a rain shower and a Jacuzzi in each suite, as well as six restaurants and conference and banqueting venues.
About Green Globe Certification:
The Green Globe brand is used under a license from Green Globe Ltd. All intellectual property incl. the Green Globe Standard and Indicators, Auditing Process, Solution Center and Web Domains are owned and operated by Green Globe Certification.
Green Globe Certification is the worldwide sustainability system based on internationally-accepted criteria for sustainable operation and management of travel and tourism businesses. Operating under a worldwide license, Green Globe Certification is based in California, USA, and is represented in over 83 countries. Green Globe Certification is a member of the Global Sustainable Tourism Council, supported by the United Nations World Tourism Organization. For more information, please visit www.greenglobe.com
About Jumeirah Group:
Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts. Jumeirah Hotels & Resorts includes Jumeirah at Etihad Towers in Abu Dhabi; Burj Al Arab Jumeirah, Jumeirah Beach Hotel, Jumeirah Creekside Hotel, Jumeirah Emirates Towers, Jumeirah Zabeel Saray and Madinat Jumeirah in Dubai; Jumeirah Messilah Beach Hotel & Spa in Kuwait; Jumeirah Bilgah Beach Hotel in Baku; Jumeirah Dhevanafushi and Jumeirah Vittaveli in the Maldives; Jumeirah Himalayas Hotel in Shanghai; Jumeirah Frankfurt in Germany; Jumeirah Grand Hotel via Veneto in Rome; Jumeirah Port Soller Hotel & Spa in Mallorca, Spain; Pera Palace Hotel Jumeirah in Istanbul; as well as Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London. Jumeirah Group also runs the luxury serviced residences brand Jumeirah LivingTM; the wellness brand Talise; Jumeirah Restaurants; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality Management; and SiriusTM, its global loyalty programme.
For further information please contact:
Burj Al Arab
Marketing and PR Department
PO Box 74147, Dubai, United Arab Emirates
Telephone: +971 4 301 7565/7564
Visit us at: www.jumeirah.com/burjalarab