Alison Broadhead joins Jumeirah as Chief Commercial Officer


Alison Broadhead joins Jumeirah as Chief Commercial Officer

Dubai, 04 February 2014: Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, appointed Alison Broadhead as Chief Commercial Officer in September 2013. She is responsible for all sales, marketing and revenue activities across the company’s 22 hotels and other related businesses. 

Based in Dubai and reporting to Chief Operating Officer Nicholas Clayton, Alison Broadhead is tasked with driving Jumeirah’s commercial strategy, building profitable growth, increasing brand awareness and value and leading an international sales and marketing team. She takes on responsibility for sales, marketing, revenue management and communications. Additional responsibilities include the company’s loyalty programme Sirius, its award-winning website and social media platforms, the management of the now world famous brand’s expansion into new markets and its strategic partnerships across the globe.

A British national born in Aberdeen Scotland, Alison Broadhead has over 25 years’ experience in the hospitality industry, of which 15 were spent in the Asia Pacific region. Before joining Jumeirah, she had been working at Queenstown Resort College in New Zealand and prior to this at Marriott International. While at Marriott, Alison held a number of senior international positions including Director of International Business Management/Global Finance Services in Washington DC, Area General Manager in Australia/New Zealand, General Manager Singapore Marriott and Regional Director of Sales and Marketing Asia Pacific.

Reflecting on her first few months as Chief Commercial Officer, Alison Broadhead said: “Jumeirah is a world class brand. Whether you look at the company’s performance in its home base of Dubai, its expanded portfolio in Europe or emerging presence in Asia, Jumeirah relentlessly delivers on its Stay Different brand promise. I am delighted to have joined the company as it is poised for a second wave of expansion, this time in Asia and the Middle East, and to be part of its ongoing success. The intention of our commercial team is to continuously improve the areas of our businesses that deliver the greatest value and return on investment, to prioritise strategies that help our people grow themselves and the business and, above all, harness the credibility of the Jumeirah brand by delivering excellence in commercial services to all our stakeholders.”


Notes to Editors:

  • To download photo of Alison Broadhead, please click here

About Jumeirah Group:      

Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts. Jumeirah Hotels & Resorts includes Jumeirah at Etihad Towers in Abu Dhabi; Burj Al Arab Jumeirah, Jumeirah Beach Hotel, Jumeirah Creekside Hotel, Jumeirah Emirates Towers, Jumeirah Zabeel Saray and Madinat Jumeirah in Dubai; Jumeirah Messilah Beach Hotel & Spa in Kuwait; Jumeirah Bilgah Beach Hotel in Baku; Jumeirah Dhevanafushi and Jumeirah Vittaveli in the Maldives; Jumeirah Himalayas Hotel in Shanghai; Jumeirah Frankfurt in Germany; Jumeirah Grand Hotel via Veneto in Rome; Jumeirah Port Soller Hotel & Spa in Mallorca, Spain; Pera Palace Hotel Jumeirah in Istanbul; as well as Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London. Jumeirah Group also runs the luxury serviced residences brand Jumeirah LivingTM; the wellness brand Talise; Jumeirah Restaurants; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality Management; and SiriusTM, its global loyalty programme. 

For further information please contact:
Jumeirah Group Corporate Communications
Director of External Communications 
PO Box 73137, Dubai, United Arab Emirates
Telephone: +971-4-364-7955
Fax: +971-4-301-6655
E-mail: PR@jumeirah.com
Visit us at: www.jumeirah.com


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