Dubai, 17 November 2013: The popular Farmers’ Market on the Terrace will return for its fifth season at Jumeirah Emirates Towers on Friday 29 November 2013.
A locally inspired, community-based initiative, the market on the terrace of the hotel’s Godolphin Ballroom offers fresh, locally grown produce. It provides a platform to support local farmers who sell their freshly harvested produce directly to consumers, giving visitors access to some of the freshest goods at the most attractive prices in the region.
Yael Mejia, food consultant to Baker & Spice Dubai and the Farmers’ Market champion, said: “By purchasing fruit and vegetables at the market, not only are you getting the freshest produce possible, there is a good variety. You can feed your family with quality ingredients for the week at considerably less cost than you would spend in the supermarket. In addition, you are doing your bit for the environment, reducing the carbon footprint, and supporting an ethical practice.”
Local farmers include Showaib Farm Al Ain, Rashed Farm Al Ain, Organiliciouz Sharjah, Organic Land, BTC, Integrated Green Resources Abu Dhabi & Dubai. Visitors can buy organic produce including vegetables, eggs, honey, jams, bread, cakes, beans, pulses and rice. Baker & Spice Dubai will have fresh breads, cakes, jams, curds, compotes and chutneys on display alongside breakfast - homemade sausages and baked beans with eggs in homemade pitta bread.
Down to Earth Organic Foods will showcase pulses, rice, herbs and spices along with teas and chutneys. Coffee Planet will also be on hand for an early morning caffeine boost with locally roasted organic coffee.
Close to convenient parking, the market will be under a shaded avenue of palm trees, with the stunning gardens and the iconic towers as a backdrop. Throughout the UAE’s growing season the market will continue every Friday from 9am - 1pm until the end of the season in May.
The market is located next to the Boulevard, home to lifestyle, fashion and dining options and provides guests the perfect retreat before or after their food shopping at the market. Jumeirah Emirates Towers has over 15 restaurants, bars and lounges presenting visitors to the market with a diverse selection of contemporary and traditional dining destinations.
Notes to Editors:
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About Jumeirah Emirates Towers:
An architectural masterpiece, Jumeirah Emirates Towers offers luxurious experiences in the heart of UAE’s most dynamic city. Soaring high above the central business and commercial district, Jumeirah Emirates Towers is a dramatic backdrop to Dubai's skyline and a visible statement of the region's growing corporate success. Comprising of two equilateral triangles, this landmark structure is home to an Office Tower, Hotel Tower and shopping Boulevard. The hotel encompasses 400 spacious rooms and suites, 15 world-class restaurants and bars, Talise Fitness, Talise Spa as well as elite shopping and lifestyle attractions at the Boulevard, a unique and prestigious retail destination. Additionally, the award-winning hotel has multiple venues for inspiring events including the grand Godolphin Ballroom seating 500 and 16 Congress and meeting rooms, making it the ideal destination for travellers from all walks of life.
About The Farmers’ Market on the Terrace:
Baker & Spice Dubai became aware of the local farming community in 2009 and began using this fantastic produce in their kitchens. When discussing their discoveries with their customers they were greeted with astonishment and disbelief, and people wanted access to the same produce. Out of this The Farmers’ Market on the Terrace idea was born. Since then, the discussion about locally grown food has spread. Baker & Spice Dubai is proud to have contributed to the change in people’s perceptions, and has watched with delight other initiatives follow in their footsteps.
For further information please contact:
Assistant Marketing and Communications Manager
Sheikh Zayed Road, PO Box 72127
Dubai, United Arab Emirates
Telephone: +971 4 319 8523
Fax: +9714 330 3888
Visit us at: www.jumeirah.com