Burj Al Arab stars in a highly-anticipated Chinese action movie


Burj Al Arab stars in a highly-anticipated Chinese action movie

Shanghai, 9 June 2013: Burj Al Arab, the World’s Most Luxurious Hotel, features as one of the key locations in the long-awaited Chinese action movie, Switch, released nationwide today, with star-studded cast including Andy Lau, Lin Chi-ling, Zhang Jingchu and Tong Dawei.

Switch tells a story about a Chinese action hero (Andy Lau) battling a multi-national organisation to recover a stolen national treasure - the famous painting ‘Dwelling in the Fuchun Mountains’. Filled with fast-paced, suspenseful action, extraordinary stunts and breathtaking locations, including Burj Al Arab’s helipad, lobby and the Al Falak ballroom, the gripping plot was filmed in four countries and six cities, including Hangzhou, Fuyang, Taipei, Tokyo, Milan and Dubai.  

“Over the last few years Burj Al Arab has become a must-visit destination for Chinese travellers coming to Dubai”, said Heinrich Morio, Burj Al Arab’s General Manager. “We wanted to introduce our inspiring design and unique décor to the viewers who might not yet be familiar with our hotel. Therefore we were delighted to feature in Switch”.

In the last three years, the ease of securing visas to the United Arab Emirates (UAE) has helped attract a record number of Chinese tourists and businesspeople to the UAE, making Chinese visitors among the top three fastest-growing guest segments for Burj Al Arab and one of the key markets for the Jumeirah Group properties based in Dubai.

In a continuous effort to attract more business from the Chinese market, last week Burj Al Arab took part in the prestigious International Luxury Travel Market (ILTM) in Shanghai, China, to ensure Chinese guests have more opportunities to learn about the hotel and its offerings. 

The hotel also has a reputation for putting on an amazing show to mark the Chinese New Year celebrations. Back in February, the massive red calligraphic serpent artwork on the sail-shaped exterior welcoming the Year of the Snake was well received by the guests staying at Burj Al Arab, as well as Chinese dignitaries attending the Chinese New Year event. 

In addition, Chinese guests staying at the hotel can contact a Chinese-speaking butler 24/7 to assist with all their service requests, such as making a reservation at a wide selection of Chinese and South-East Asian restaurants within the Jumeirah Group hotels, including Zheng He’s at Mina A’ Salam in the Madinat Jumeirah and Junsui in Burj Al Arab.


Notes to Editors:

  • High resolution photos of the locations where Switch was filmed are available upon request.
  • Additional photos of the hotel are available from Jumeirah’s Burj Al Arab – Image Library.

About Burj Al Arab:

Burj Al Arab is managed by Jumeirah Group, the global luxury hospitality company and a member of Dubai Holding.Burj Al Arab is designed to resemble a billowing sail and stands at a height of 321 meters. It is one of the most photographed structures in the world and has been consistently voted the world's most luxurious hotel, with features including in suite check-in and check-out, reception desks on every floor, round-the-clock private butlers and use of the hotel’s Rolls-Royce fleet and private beach. The hotel’s 202 luxury suites range from 170 to 780 square meters with a rain shower and a Jacuzzi in each suite, as well as six restaurants and conference and banqueting venues.

About Jumeirah Group:

Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts. Jumeirah Hotels & Resorts includes Jumeirah at Etihad Towers in Abu Dhabi; Burj Al Arab Jumeirah, Jumeirah Beach Hotel, Jumeirah Creekside Hotel, Jumeirah Emirates Towers, Jumeirah Zabeel Saray and Madinat Jumeirah in Dubai; Jumeirah Messilah Beach Hotel & Spa in Kuwait; Jumeirah Dhevanafushi and Jumeirah Vittaveli in the Maldives; Jumeirah Himalayas Hotel in Shanghai; Jumeirah Frankfurt in Germany; Jumeirah Grand Hotel via Veneto in Rome; Jumeirah Port Soller Hotel & Spa in Mallorca, Spain; Pera Palace Hotel Jumeirah in Istanbul; as well as Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London. Jumeirah Group also runs the luxury serviced residences brand Jumeirah LivingTM; the spa brand Talise; Jumeirah Restaurants; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality Management; and SiriusTM, its global loyalty programme. 


For further information please contact:
Burj Al Arab 
Marketing and PR Department
PO Box 74147, Dubai, United Arab Emirates
Telephone: +971 4 301 7565
E-mail: BurjAlArabPR@jumeirah.com
Visit us at: www.jumeirah.com/burjalarab


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