Jumeirah Emirates Towers awarded Green Globe Certification


Jumeirah Emirates Towers awarded Green Globe Certification

Dubai, 28 March 2012: Jumeirah Emirates Towers, part of Jumeirah Group, the Dubai-based luxury hospitality company and a member of Dubai Holding, has been awarded the internationally renowned Green Globe Certification (GGC) following a recent sustainability audit. 

The five-star Jumeirah Emirates Towers has been consistently developing its green policies in line with its Corporate Social Responsibility (CSR) programme and is the first of the 
Jumeirah Hotels & Resorts to be accredited with Green Globe Certification. 

GGC is the premier worldwide sustainability stamp for the tourism industry and more than 800 businesses in 50 countries have so far met the 349 exacting standards. Under the supervision of Farnek Avireal, which currently has the exclusive rights to utilize the Green Globe bran covering hotels in 20 different countries throughout the Middle East, Jumeirah Emirates Towers achieved a compliance score of 85 percent against the Green Globe Standard for Sustainable Travel & Tourism. Actions taken to improve sustainability performance already resulted in substantial cost savings for the hotel. The hotel now has an ambitious goal for 2012: to reduce energy use by 5 percent through initiatives such as LED light implementation and energy-efficient coolers. 

In addition to the recent GGC certification, Jumeirah Emirates Towers is also recognised for its broad CSR programme which includes an extensive list of green initiatives, such as energy and water reductions throughout the hotel, a Sustainability Management Plan, an integrated room automation system and a Building Management System which monitors and controls the air conditioning and electrical devices when guests enter or leave their room. 

Jumeirah Emirates Towers also launched a ‘Daily Environmental Package’ for meetings, offering customers the opportunity to choose a greener and more affordable option than a regular ‘Daily Delegate Package’; it includes, for example, filtered water placed in carafes on the tables throughout a meeting instead of offering individual 300 ml plastic bottles to each participant.

Jumeirah Emirates Towers even encourages tenants of its Office Tower to go green. Earlier this month, the hotel supported the ‘Green Vision’ launched by the Prime Minister’s Office which ensures all employees will adopt best practices for conservation of the environment. And once again this year, Jumeirah Emirates Towers will dim down the lights during Earth Hour, taking place on Saturday 31st March from 8.30pm to 9:30pm. 


Notes to Editors:
Photo caption: (L-R) Grant Ruddiman, General Manager and Area General Manager, Jumeirah Emirates Towers being awarded the Green Globe Certification by Markus Oberlin, General Manager, Farnek Avireal.

About Farnek Avireal
Farnek Avireal is a joint venture company between Khalifa Juma Al Nabooda Group of the UAE and Avireal AG of Switzerland. The company has grown into one of the region’s foremost property and facilities management outsource companies. Farnek Avireal currently has the exclusive rights to utilise the Green Globe brand, covering tourism properties within 20 different countries throughout the Middle East. Through Farnek Avireal’s web-based Hotel Optimiser technology, GGC programme participants can calculate their CO2 emissions including the financial cost, which enables them to track their performance of energy and water consumption as well as non-recyclable waste production.

For more information about applying for Green Globe International certification log on to www.farnek.com 

About Green Globe Certification
Green Globe Certification is the worldwide sustainability system based on internationally accepted criteria for sustainable operation and management of travel and tourism businesses. Operating under a worldwide license, Green Globe Certification is based in California, USA and is represented in over 83 countries. Green Globe Certification is a member of the Global Sustainable Tourism Council, supported by the United Nations Foundation. For information visit www.greenglobe.com

For further information please contact:
Green Globe Certification
Phone +1-310-337-3000 
Fax +1-310-626-9982
Email prlax@greenglobe.com

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About Jumeirah Group:
Jumeirah Group, the Dubai-based luxury hospitality company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts. Jumeirah Hotels & Resorts includes Jumeirah at Etihad Towers in Abu Dhabi; Burj Al Arab, Jumeirah Beach Hotel, Jumeirah Emirates Towers, Jumeirah Zabeel Saray and Madinat Jumeirah in Dubai; Jumeirah Dhevanafushi and Jumeirah Vittaveli in the Maldives; Jumeirah Himalayas Hotel in Shanghai; Jumeirah Frankfurt in Germany; Jumeirah Grand Hotel via Veneto in Rome; Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London and Jumeirah Essex House in New York. Jumeirah Group also runs the luxury serviced residences brand Jumeirah Living; the spa brand Talise; Jumeirah Restaurants; Wild Wadi Waterpark; The Emirates Academy of Hospitality Management; and Sirius, its global loyalty programme.  As part of its ambitious expansion plans, Jumeirah opened eight new hotels since the beginning of 2011 in Abu Dhabi, Dubai, Shanghai, Frankfurt, Rome, London and two in the Maldives. A further five properties in Istanbul, Mallorca, Dubai, Kuwait and Baku will open in 2012.


For further information please contact:
Jumeirah Group Corporate Communications
Director of Corporate Communications 
PO Box 73137, Dubai, United Arab Emirates
Telephone: +971-4-373-0164
Fax: +971-4-301-6655
E-mail: PR@jumeirah.com
Visit us at: www.jumeirah.com


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