Dubai, 23 November 2011 – Adam Young, the man who gave the world the massive global number one hit, Fireflies, was delighted to score Alchemy Film’s Burj Al Arab promotional clip, ‘Leave the Ordinary Behind’, a 60-second social media video advertisement for the World’s most luxurious hotel. Following a diver as he moves from the hotel’s rooftop to the Arabian Gulf below, the advert encourages holidaymakers to immerse themselves in unparalleled luxury.
The Minnesota-based musician has made no secret of his admiration for Dubai’s famous icon, featuring a photo of the property on the cover of his platinum-selling Ocean Eyes album. “I’d been looking high and low for an album cover image that truly encompassed the heart and soul of the music itself, and when I saw that photo, I knew I’d found the perfect one. To me, it just looked like the two words — Ocean Eyes.”
The hotel’s management company, Jumeirah Group, a Dubai-based luxury hospitality company and a member of Dubai Holding, is known for their broader commitment to the arts. They recognised the creative spirit of Adam’s involvement and his fascination with Burj Al Arab. Thatcher Brown, Vice President Brand Strategy, commented: “Jumeirah is committed to expanding its cultural platform by inspiring artists of all disciplines. We are delighted to collaborate with Adam on this spontaneous project. With Adam’s original score, the short film continues to push one’s imagination – it’s all about Stay Different™.”
To view ‘Leave the Ordinary Behind’, please use the following link:
NOTE TO EDITORS:
About Jumeirah Group:
Jumeirah Group, the Dubai-based luxury hospitality company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts. Jumeirah Hotels & Resorts includes Burj Al Arab, Jumeirah Beach Hotel, Jumeirah Emirates Towers, Jumeirah Zabeel Saray and Madinat Jumeirah in Dubai; Jumeirah at Etihad Towers in Abu Dhabi; Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London; Jumeirah Frankfurt in Germany; Jumeirah Essex House in New York; Jumeirah Himalayas Hotel, Shanghai; and Jumeirah Dhevanafushi in the Maldives. Jumeirah Group also runs the luxury serviced residences brand Jumeirah Living; the spa brand Talise; Jumeirah Restaurants; Wild Wadi Waterpark; The Emirates Academy of Hospitality Management; and Sirius, its global loyalty programme.
Jumeirah Group Corporate Communications
Genevieve Picard, Director of Public Relations and Communications
PO Box 214159 Dubai, United Arab Emirates
Telephone: +971 4 4068505
Fax: +971 4 3016655
Visit us at: www.jumeirah.com