Dubai, 3 October 2011: Alfie’s Dubai will open in January 2012, found alongside the new dunhill store in the Boulevard at Jumeirah Emirates Tower.
Alfie’s is a place where people will want to spend time. A place where guests will feel relaxed and inspired, encouraged by a welcoming atmosphere and impeccable service.
Masculine, elegant and contemporary, it will reflect dunhill’s appreciation that luxury is not simply illustrated in product, but also in the finest experiences and lifestyle - from expertly prepared cocktails to a consummate dining menu, all enjoyed in the modern comfort of the brand’s signature lounge surroundings.
Iconic and irreverent, Alfie’s Dubai will be the third Alfie’s – joining the Alfie’s in the dunhill Plaza 66 store in Shanghai and the Alfie’s in the Hong Kong Home of Alfred Dunhill.
“We are very excited about this new venture into one of Dubai’s most iconic destinations, Jumeirah Emirates Towers” said Nader Elmir, General Manager of Alfred Dunhill Ltd Europe & Middle East. “Alfie’s will be the perfect platform to illustrate the essence of the dunhill brand in an elegant and inspirational environment.”
“We are delighted to welcome Alfie’s in Dubai,” said Grant Ruddiman, General Manager of Jumeirah Emirates Towers. “This exciting dining and entertainment venue is the latest addition to the Boulevard in Jumeirah Emirates Towers, which is currently entering a new phase of its history with fine restaurants, bespoke luxury brands and high-end health, fitness and grooming services joining our existing offering. With its sophisticated atmosphere and elegant gastropub menu, Alfie’s Dubai will fit right in at the Boulevard. ”
Notes to the Editor
Alfred Dunhill is the definitive men’s luxury brand, committed to challenging the notion of luxury and what is expected of an international luxury brand. With over 220 stores across the world, the globally acclaimed ‘Homes’ retail lifestyle environments in London, Shanghai, Hong Kong and Tokyo are a perfect example of dunhill’s ability to push boundaries, where the most excellent retail experience is further supplemented with a range of considered services from spas and barbers to restaurants and bespoke tailoring.
Alfred Dunhill simply creates the very finest men’s luxury goods, providing men with perfect products that are as elegant and functional as they are creative and innovative. Every timeless piece - across menswear, leather, jewellery, gifts and games - boasts dunhill’s signature contemporary attention to detail and style.
About Jumeirah Group
Jumeirah Group, the Dubai-based luxury hospitality company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts. Jumeirah Hotels & Resorts includes Burj Al Arab, Jumeirah Beach Hotel, Jumeirah Emirates Towers, Jumeirah Zabeel Saray and Madinat Jumeirah in Dubai; Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London; Jumeirah Frankfurt in Germany, Jumeirah Essex House in New York; Jumeirah Himalayas Hotel in Shanghai and Jumeirah Dhevanafushi in the Maldives. Jumeirah Group also runs the luxury serviced residences brand Jumeirah Living; the spa brand Talise; Jumeirah Restaurants; Wild Wadi Waterpark; The Emirates Academy of Hospitality Management; and Sirius, its global loyalty programme.