Burj Al Arab Unveils World Class Wellbeing Programme

Burj Al Arab Unveils World Class Wellbeing Programme

New luxury spa menu and launch of The Ultimate Fitness Retreat™ with PTX form part of exciting new offer

Dubai, June 08 2011: Burj Al Arab, The World’s Most Luxurious Hotel, has announced the re-design of its Assawan Spa and Health Club menu of treatments and services coinciding with the launch of “The Ultimate Fitness Retreat™.”

Burj Al Arab’s Assawan Spa has partnered with PTX Performance Training to bring an exclusive programme of opulent hospitality, high impact performance training, physical fitness instruction, healthy dining and personal mentoring to deliver The Ultimate Fitness Retreat™.

The programme, devised to be physically and mentally challenging, will be delivered over a four day, three night cycle that includes five star accommodation and full board at Burj Al Arab. Additional days can be booked at the request of guests.

Under the expert guidance of the PTX team, guests will be led through a dynamic and exhilarating journey of personal discovery designed to renew, rejuvenate and inspire individuals to embrace and sustain a positive change in their lives. Guests will reach heightened levels of personal performance through the programme which is centred on three core elements – body, mind and spirit;

The body 
Under the guidance of PTX instructors, guests will be put through a rigorous personal training schedule combining both group and individual sessions that focus on fitness, nutrition and performance.

They will be given plenty of time to recuperate, enjoy a daily full board dining programme of healthy and nutritious meals, drinks and snacks and make use of the dazzling array of activities and amenities on offer at Burj Al Arab.

The mind
Guests will learn a number of new life skills to hold them in good stead as they prepare to embrace life after the retreat. Activities for the mind include early morning sunrise yoga sessions and daily food demonstrations by the Resort chefs to guide them in the preparation of shakes, snacks and meals with optimum nutrition for a healthy body. There will also be daily talks from PTX experts covering Nutrition, Fitness, Health & Wellbeing and the opportunity for private mentoring sessions in order to establish and achieve personal health goals.

The spirit 
The stunning Burj Al Arab provides the ultimate sanctuary from which to embark on the journey of self discovery. Daily 45 minute massages, Pilates and unlimited access to the spa facilities ensure guests relax, unwind and soak up everything that the hotel has to offer.

Packages can be tailored exclusively for men and women with male or female only trainers delivering sessions in separate* training facilities which include a Wellness Gym, training studios, swimming pools and extensive spa facilities.

In addition to the programme, the Assawan Spa and Health Club menu has been reinvigorated to include a selection of Memorable Occasions, such as a Romantic Moonlight Swim, Bridal and Wedding Packages as well as a new concept called ‘Wellbeing for Life’ – a combination of nutritional therapy and fitness assessments and programs especially designed to address inner health and wellness.

*Assawan Spa & Health Club provides luxury gym, swimming pools, training facilities and completely separate areas of the spa for female guests in addition to the male areas.

For more information please visit our website.
For bookings call +971 4 301 7400 or email BAAreservations@jumeirah.com


The Ultimate Fitness Retreat™ at Jumeirah Burj al Arab 
Prices start from AED 4,260* single occupancy and AED 5,920* double occupancy per suite all inclusive**. A minimum three nights stay is required and the package includes 5 star accommodation; full board (a specially devised menu has been created to support the retreat); airport transfers; Personal Wellbeing Assessment; daily group and 1-2-1 fitness sessions; daily sunrise Yoga and Pilates classes and complimentary use of all hotel activities and amenities. Additional days can be booked on request.

* Price is subject to seasonal change. 
** All rates are subject to 10% service charge and 10% municipality fees

About PTX:
 is an athlete-led business that is revolutionising personal performance training. The PTX team has been assembled based on sporting pedigree, professionalism and commitment to high performance development. Team PTX focuses on three core principles to deliver results: fitness, nutrition and performance. PTX offers clients a personalised and exclusive performance training tool-kit that enables them to change the way they think about themselves and their fitness so that they can perform to their optimum ability. All PTX trainers are qualified to deliver performance training instruction.

About Jumeirah Group:
Jumeirah Group, the Dubai-based luxury hospitality company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts. Jumeirah Hotels & Resorts includes Burj Al Arab, Jumeirah Beach Hotel, Jumeirah Emirates Towers, Jumeirah Zabeel Saray and Madinat Jumeirah in Dubai; Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London; Jumeirah Essex House in New York; Jumeirah Himalayas Hotel in Shanghai; and Jumeirah Dhevanafushi in the Maldives. Jumeirah Group also runs the luxury serviced residences brand Jumeirah Living; the spa brand Talise; Jumeirah Restaurants; Wild Wadi Waterpark; The Emirates Academy of Hospitality Management; and Sirius, its global loyalty programme. www.jumeirah.com

For further information please contact: 
Jumeirah Group Corporate Communications 
Director of Public Relations and Communications 
PO Box 73137, Dubai, United Arab Emirates 
Telephone: +971-4-406-8505 
Fax: +971-4-301-6655 
E-mail: PR@jumeirah.com 
Visit us at: www.jumeirah.com


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