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Celebrity Chef Sam Leong in Dubai to Promote Noodle House Signature Dish


Singaporean Celebrity Chef Sam Leong will fire up the wok exclusively for the noodle house.

Dubai, 14 February 2009: the noodle house will be hosting multi-award winning global Celebrity Chef Sam Leong, who will fly in exclusively from his base in Singapore from March 13 -19 to promote his own recipe Wasabi prawns, the signature dish featured on the menu for the noodle house restaurants worldwide.

As one of Dubai’s most popular casual dining restaurants, the noodle house has recently launched a new menu, with Wasabi Prawns, created from Chef Sam Leong’s original recipe, emerging as a clear favourite amongst diners across all the noodle house branches globally.

In order to perfect and project this dish for the noodle house brand worldwide, Chef Sam, the maestro behind renowned Singaporean restaurants such as: Jade, My Humble House, Space @ My Humble House, and Paddy Fields Thai Restaurant, will be interacting with guests in a variety of restaurant appearances throughout his visit; he will also develop new noodle-based dishes exclusively for the brand.

In conjunction with exciting offers and demonstrations throughout the week, guests dining at the noodle house will also have the opportunity to sample Wasabi Prawns by Chef Sam Leong, with each diner receiving a complimentary appetizer of the dish for the duration of Chef Sam’s visit: March 13 – 19.

Sam Leong will be in a different noodle house branch each day across the UAE as well as showcasing his skills at special events on Saturday, 13th March at Burjuman Centre (7:00 pm – 9:00 pm) and Madinat Jumeirah on Friday 19th March at Mina A’Salam brunch (1:30 pm) and Madinat Jumeirah Amphitheatre (5:00 pm – 7:00 pm).

For full details on this event, please visit

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Note to Editor

The noodle house was the first restaurant brand to be developed by Jumeirah’s dedicated restaurant division and will be growing exponentially over the coming years. In addition to the five locations in Dubai (Burjuman, DIFC, Dubai Marina,Madinat Jumeirah and Jumeirah Emirates Towers), the noodle house also currently operates under franchise agreements in Abu Dhabi (Al Wadha Mall, Souk Qaryat AlBeri), Oman (Muscat), Riyadh (Centria Mall), Kuwait (Gulf Road), Qatar (City CentreMall and The Pearl), Cairo (Tivoli) and Melbourne (Southbank).

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For further information please contact:

Jumeirah Group Corporate Communications
Director Corporate Communications
PO Box 214159 Dubai, United Arab Emirates
Telephone: +971 4 364 7974
Fax: +971 4 301 6655
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