Dubai, 9 August 2012: The noodle house, Jumeirah Restaurants’ flagship restaurant has announced it will open the doors of its latest venture at Dubai Mall in September 2012. The latest addtition to the noodle house family will give visitors to the Downtown area of Dubai the chance to enjoy the noodle house’s signature South East Asian cuisine, and offers views of the Dubai Fountain and Burj Khalifa from its terrace.
The opening brings the number of noodle house restaurants in Dubai to seven and a total of 15 across the GCC, reinforcing Jumeirah Restaurants’ ongoing commitment to growing the brand.
Drawing its inspiration from the streets of South-East Asian cities such as Hong Kong, Shanghai, Bangkok and Jakarta, the noodle house is renowned for its healthy, delicious and vibrantly fresh food, served in a cheery, communal setting. Successfully bridging the gap between fine dining and affordable fast food, the noodle house has struck a chord with Dubai’s worldly diners ever since the first restaurant opened at Jumeirah Emirates Towers in 2002.
Now in its tenth year, the brand’s ambition stretches beyond the region, with the Dubai Mall opening following high profile announcements that have seen the brand really make its mark on the international dining scene. Already present in eight countries including Cyprus, Pakistan and the GCC, Jumeirah Restaurants is realising its ambitious plans to roll out its celebrated brand further afield, with international franchises in Asia, North Africa and Europe, including Russia, Morrocco and 27 new restaurants in the UK, opening soon.
Phil Broad, Managing Director of Jumeirah Restaurants, said: “With a successful presence in seven countries, the power of the noodle house is surpassing anything we ever expected. This is a really exciting time for the noodle house and we are committed to capitalising on the global interest surrounding the brand to extend its global footprint; our current focus for this is the US, China, and Mainland Europe markets. That being said, the UAE and the Middle East still remain a key focus for us and we believe that there are still a lot of opportunities to be had across the region.”
The latest outlet of the noodle house can be found on the lower ground floor of Dubai Mall and opens its doors in after Ramadan.
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Notes to Editors
To contact the noodle house in Dubai:
Visit the website www.thenoodlehouse.com.
About Jumeirah Restaurants LLC
Jumeirah Restaurants LLC is the branded restaurant division of Jumeirah Group, the global hospitality company and a member of Dubai Holding.
Jumeirah Restaurants is tasked with setting up and licensing innovative and successful casual dining concepts to its international network of partners. The noodle house was the first restaurant brand to be developed and is the flagship of Jumeirah Restaurants, with licence agreements already signed in 16 countries globally. The company also has the rights to develop a number of brands from the Caprice Holdings group across the Middle East and North Africa. This stable includes world-famous restaurants and clubs such as Rivington Grill, Scott’s, Annabel’s and The Ivy. Other concepts that have been developed by Jumeirah Restaurants include Urbano, Sana Bonta, AllFreshCo, Rice + Spice and The Flaming Revolution.
For further information, please contact:
DABO & CO
Junior Account Manager
Tel: +971 4 344 4901