Celebrate Year of the Dragon at the noodle house


the noodle house will celebrate the Chinese New Year across all outlets from 15 January-11 February, 2012

Dubai-UAE: 16 January 2012: the noodle house, the flagship brand of Jumeirah Restaurants LLC serving cuisines from South-East Asia and recently awarded the Superbrand status, today announced it will celebrate the Chinese New Year across all outlets from 15 January-11 February, 2012.

The noodle house team has crafted a special menu to usher in the Year of the Dragon featuring appetisers, festive specialities and desserts. With dishes priced within a range of AED 20 - AED 55, the menu takes its inspiration from the aroma of traditional dishes served in China during the New Year celebrations. The cuisine is designed to offer the nostalgic warmth of family dinners and evoke the laughter and chatter that accompany the enjoyment of mother’s or grandmother’s delicious home-made cooking.

Lloyd Carter, Head Chef, the noodle house, said: “We have worked very hard to do something special for our customers during the Chinese New Year and we are sure our customers will enjoy the menu we have created. The roasted duck and mandarin salad is a wonderful mix of colours and flavours, definitely a must-try!”

the noodle house Chinese New Year appetisers’ menu will include family-favourites ‘crab topped shrimp dumplings’ and ‘hot and sour soup’. 

The main course will offer a choice of ‘mapo tofu and minced beef with steamed rice’, ‘roasted duck and mandarin salad’, ‘7 vegetable noodles with roasted chilli dressing’, ‘roasted duck and peppers with black beans’, as well as ‘crispy chicken with plum sauce’ and ‘steamed snapper with XO sauce’.

The dessert menu will feature ‘sticky plum doughnuts’ and ‘Asian fruit sorbets’ for those looking to enjoy a sweet delight after their meal.

Located at several key locations around Dubai, the noodle house outlets will operate according to normal restaurant times. 

Starting out as a home-grown brand in 2002, today the noodle house is operational across eight countries with additional outlets in the pipeline. This year, Jumeirah Restaurants LLC is set to open new outlets in Russia, Lebanon and Bahrain.


About the noodle house

The first brand to be developed by Jumeirah Group’s dedicated restaurant division, the noodle house is a popular casual dining restaurant serving a South East Asian cuisine in an informal yet stylish setting.

Established in May 2002, it provides a vibrant casual atmosphere where chefs prepare aromatic dishes within minutes over an open flame and in full view of the guests. The noodle house is also light years away from the standard concept of ‘fast food’ and boasts remarkably knowledgeable and enthusiastic waiters. 

In addition to its current six locations in Dubai (Jumeirah Emirates Towers, Souk Madinat Jumeirah, Burjuman, DIFC, Gloria Hotel and Clover Creek Hotel and Apartments), the noodle house also operates under franchise agreements in Abu Dhabi (Al Wadha Mall, Souk Qaryat Al Beri), Muscat (Muscat City Centre), Doha (City Centre Mall, The Pearl and The Landmark Mall), Kuwait (Olympia Mall), Riyadh (Centria Mall), Limassol (Agiou Andreou Street), and Lahore (Hotel One). 

A home delivery service covering most of Dubai, the noodle house deploys cars to serve piping hot South East Asian cuisine, which ensures the safety of colleagues as well as the quality of the customer’s order. 

Weaving together diverse elements, the noodle house aims to bridge the gap between fine dining and affordable fast food. From fashion-conscious youths to large groups of friends and families, it serves as a welcoming destination for a leisurely get-together. 

For further information please visit www.thenoodlehouse.com 
For home delivery service in Dubai please call 800-NOODLE (800-666353) 

About Jumeirah Restaurants LLC

Jumeirah Restaurants LLC is the branded restaurant division of Jumeirah Group, the Dubai-based hospitality company and a member of Dubai Holding. 

Jumeirah Restaurants is tasked with setting up and licensing innovative and successful casual dining concepts to its international network of partners. The noodle house was the first restaurant brand to be developed and is the flagship of Jumeirah Restaurants with licence agreements already signed in eleven countries globally. It is predicted to grow exponentially in both popularity and presence over the coming years. The company also has the rights to develop a number of brands from the Caprice Holdings group across the Middle East and North Africa. This stable includes world famous restaurants and clubs such as Rivington Grill, Scott’s, Annabel’s and The Ivy. Other concepts which have been developed by Jumeirah Restaurants include Urbano, Sana Bonta, AllFreshCo, Rice + Spice and The Flaming Revolution. 


For Further Information, please contact:

Nermine Afiouni 
APCO Worldwide 
(Jiwin Public Relations)
Telephone: +971-4-3692925
Fax: +971-4-3688001
Email: nafiouni@apcoworldwide.com


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