Dubai, 1 October 2012: Jumeirah Restaurants LLC, the dedicated branded restaurant division within the Jumeirah Group, today announced it has signed a licensing agreement with Global Hotels Management Africa LLC that will take its key growth brand, the noodle house, to Kenya.
The agreement was signed between Phil Broad, Managing Director of Jumeirah Restaurants LLC, and Masood Hashim, CEO of Global Hotels Management Africa Ltd; it will see seven noodle house restaurants opening in Kenya over the next five years. The first noodle house restaurant is set to open its doors in Nairobi in early 2013 followed by a location in Mombasa.
The noodle house’s move into Kenya is in response to a growing demand for great quality restaurants in the market and the noodle house sits perfectly in the casual dining segment of the territory.
The noodle house serves delicious South East Asian cuisine in an informal yet stylish environment that takes inspiration from the food and nightlife of exciting cities such as Hong Kong, Shanghai, Bangkok and Jakarta.
Phil Broad said: “I have had the pleasure of experiencing Kenya on numerous occasions and we areexcited about taking the noodle house brand to this dynamic country. The partnership with Global HotelsManagement Africa Ltd is another significant step forward in the implementation of our international growth strategy. The collaboration provides us with another opportunity for the worldwide expansion plans of our home-grown brand. With extensive expertise in the food and beverage sector and a proven track record, Global Hotels Management Africa Ltd is the perfect partner to develop and operate our brand in Kenya.”
Masood Hashim, CEO of Global Hotels Africa LLC said: “We are delighted to be working with Jumeirah Restaurants on this exciting opportunity of taking the noodle house to East Africa. We do see significant growth opportunities in Kenya and the noodle house fits in extremely well with our planned growth strategy. We have previously worked with Jumeirah Restaurants on other projects and have been delighted with the strong support that they have provided to open and operate this wonderful brand.” Starting out in the United Arab Emirates (UAE) as a UAE home-grown brand in 2002, the noodle house is currently operational in eight countries. This year, the restaurant is set to enter Russia, Lebanon, Great Britain, and Bahrain. The noodle house brand was recently awarded Superbrand status in the UAE. The status is assigned to a company or a brand based on market dominance, quality, trust, longevity, goodwill, customer loyalty and market acceptance. 2012 marks the tenth anniversary of the noodle house.
Notes to Editors
- Photos of the noodle house restaurant and signature dishes, included.
- Additional photos are available in various sizes and resolutions from Jumeirah’s extensive online media library.
About Jumeirah Restaurants LLC
Jumeirah Restaurants LLC is the branded restaurant division of Jumeirah Group, the global hospitality company and a member of Dubai Holding. Jumeirah Restaurants is tasked with setting up and licensing innovative and successful casual dining concepts to its international network of partners. The noodle house was the first restaurant brand to be developed and is the key growth brand of Jumeirah Restaurants, with licence agreements already signed in 16 territories globally. The company also has the rights to develop a number of brands from the Caprice Holdings group across the Middle East and North Africa. This stable includes world famous restaurants and clubs such as Rivington Grill, Scott’s, Annabel’s and The Ivy. Other concepts thathave been developed by Jumeirah Restaurants include Urbano, Sana Bonta, AllFreshCo, Rice + Spice and The Flaming Revolution.
About Global Hotels Management Africa Ltd.
GHM – Global Hotels Management is a diversified multinational group having vast experience in the hospitality industry. With its core business of managing and operating hotel properties, the group has also diversified into products and services related to the industry. Since its inception the group has acquired several properties in Middle East and African region. The group also focuses on restaurants with their signature brand Bundoo Khan and other branded restaurants such as the noodle house and Urbano in collaboration with Jumeirah Group. With an aggressive expansion strategy, and with an objective to expand not only in United Arab Emirates but also in different parts of the world, GHM is now also involved with several construction/renovation projects.
For further information, please contact:
Jumeirah Group Corporate Communications
Director of External Communications
PO Box 73137, Dubai, United Arab Emirates
Telephone: +971 4 364 7849
Fax: +971 4 301 6655
Visit us at: www.jumeirah.com