Dubai, 11 October 2011: The noodle house is the flagship restaurant of Jumeirah Restaurants LLC – Dubai, UAE. Launched in 2002, the brand has gone from strength to strength with 15 restaurants in the U.A.E, Oman, Egypt, Saudi Arabia, Kuwait,Cyprus, Australia, Qatar & now in Lahore, Pakistan. The noodle house is expanding globally with agreements already signed with franchise partners across the Middle East, Europe, and Asia. As well as the noodle house,Jumeirah Restaurants LLC also owns a number of other restaurants, including Sana Bonta, Bytes, AllFreshCo, Rice & Spice, and The Flaming Revolution with the aim to sign a total of 150 restaurants by 2012. Exclusive rights too pen nation-wide chain of the noodle houses in Pakistan have been acquired by Zahdan Retail, a company of ZahdanGroup Pvt Ltd.
The noodle house draws its inspiration from the crowded streets of South-East Asian cities such as Hong Kong,Malaysia, Shanghai, Bangkok and Jakarta.
In these cities, everywhere you look, vendors sell the most amazing, aromatic selection of food. Healthy, delicious and vibrantly fresh, this is food that is relished by everyone from tourists to business people. It is also precisely the type of food that is served at the noodle house. Diners feel at ease in the cheery, atmospheric buzz that is typical of apopular street stall. In keeping with the unpretentious, streetwise ambience, diners simply tick their choices on anorder pad and hand it to their server.
But while food is served quickly – indeed, diners are often surprised at just how soon their meal arrives – it is also light years away from the standard concept of ‘fast food’. The surroundings are informal yet extremely stylish. The servers, dressed with understated chic, are remarkably friendly, enthusiastic and knowledgeable about the menu. The venue offers a smiling welcome to one and all, from fashion-conscious singles on a night out to large groups offriends and families enjoying a leisurely get-together.
By weaving together all these elements, the noodle house has neatly – perhaps uniquely – bridged the gap between fine dining and affordable fast food.
With long lines, dark wood, natural finishes and clean contours, the look of the noodle house is 100% contemporary.The woods used are mahogany, birch, hiroko and teak. Cool cream leather adorns the comfortable banquettes.Crockery is plain white, refreshingly simple, generously sized. Each place is set with a large cotton napkin. Places are also set with a choice of eastern and western cutlery. But while textural, natural materials like wood and leather abound in the dining area, the kitchen – which is fully open to view – features nothing but brilliant stainless steel.
People are drawn to the vibrant atmosphere of the noodle house. It is a restaurant where chefs whip up aromatic dishes within minutes over an open flame, in full view of guests. The experience is a unique combination of wholesome food and an energetic ambience that very few restaurants have been able to perfect quite like we have.
the noodle house team