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the noodle house goes to Lebanon


Popular Dubai-based brand increases its presence in the region

Dubai, 22 November 2011: Jumeirah Restaurants LLC, the dedicated branded restaurants division within the Jumeirah Group, has signed a license agreement in Lebanon with Hotels and Restaurants Management Group SAL.

The agreement will see the expansion of the noodle house brand into Lebanon, with the first outlet opening in Beirut in 2012.

Already a popular choice for diners in Dubai, Abu Dhabi, Muscat, Riyadh, Kuwait, Limassol, Doha, and Lahore, the noodle house restaurants provide a unique combination of wholesome food and energetic ambience. Inspired by the food and nightlife of exciting South-East Asian cities such as Hong Kong, Shanghai, Bangkok, and Jakarta, the noodle house offers delicious Asian delicacies in an informal yet stylish setting.

Phil Broad, Managing Director of Jumeirah Restaurants LLC, said: “We are excited to be opening the noodle house in Lebanon. The noodle house is a home grown brand that we are really proud of and we are happy to see the interest it is receiving, both in the region and internationally. Mohamed and his team have vast experience in the food and beverage business and we couldn’t have asked for a better partner to work with”.

Mohamed Charafeddine, Managing Director of Hotels and Restaurants Management Group SAL, said: “People are expecting a great experience and of course we will strive togive it to them, that is what sets us apart from all the others.”

The signing follows the recent announcement of the successful opening of the noodle house in Lahore, Pakistan, and the signing of a license agreement to open eight restaurants in Moscow.

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Note To Editors:

Jumeirah Restaurants

Jumeirah Restaurants is the dedicated branded restaurant division within Jumeirah Group tasked with setting up and licensing an innovative and successful casual dining concept to its international network of partners. The noodle house was the first restaurant brand to be developed and is the flagship of Jumeirah Restaurants with licence agreements already signed in eleven countries globally. It is predicted to grow exponentially in both popularity and presence over the coming years. Other concepts include Sana Bonta, Urbano, AllFreshCo, Rice + Spice and The Flaming Revolution, all of which have been developed by Jumeirah Restaurants. The company also has the rights to develop a number of brands from the Caprice Holdings group across the Middle East and North Africa. This stable includes world famous restaurants and clubs such as Rivington Grill, Scott’s, Annabel’s and The Ivy.

Hotels and Restaurants Management Group SAL (HOREMA)

HOREMA prides itself in being a hospitality management firm made up of leading industry experts and professionals collectively having over 50 years of expertise in the field between them. As hospitality experts, our services are targeted mainly to managing hotels, restaurants, malls and various other establishments related to the service and hospitality industries in the Middle East and Africa.Owned by the Kaddoura family, former owners of the Coral Beach Hotel, who are key pillars in the hospitality industry in Lebanon and Africa. The group has decided to venture into the development of malls and restaurants due to the high demand for good quality food and the increasing popularity of ethnic cuisine in Lebanon. HOREMA aims to become the leading international concept provider of knowledge and operational excellence in the Lebanese hospitality industry. HOREMA will initiate hospitality operations in Lebanon with the aim of steadily expanding their mall management and hotel operations into the African region.

For further information please contact:

Jumeirah Group Corporate Communications
Director Corporate Communications
Tel: +9714 3730164
Email: pr@jumeirah.com
Visit us at: www.jumeirah.com

Hotels and Restaurants Management Group SAL
Mohamad Kamal Charafeddine


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