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the noodle house Expands Dubai Network

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Eighth UAE Branch Opens in Deira

Dubai, 16 March 2011: the noodle house, the flagship brand of Jumeirah’s dedicated restaurant division serving cuisine from South-East Asia, today announced it has opened a new restaurant at the Clover Creek Hotel Apartments in Deira, a central business district and shopping neighbourhood in Dubai.

The noodle house now has a network of six branches in Dubai, with restaurants in Burjuman, Jumeirah Emirates Towers, Dubai International Financial Centre (DIFC),Madinat Jumeirah and Dubai Media City, as well as Deira. In Abu Dhabi, its branches are located at the Al Wahda Mall and Souk Qaryet Al Beri.The Deira branch will be included in the home delivery service network. With its online menu and calorie counter, the noodle house delivers food across most of Dubai until 12:00am.

Outside the UAE, the popular casual dining restaurant has nine branches in Oman, Qatar, Saudi Arabia, Kuwait, Australia, Egypt, and Cyprus. The noodle house has targeted 150 branches worldwide by 2012.

A vibrant venue, the noodle house is where chefs prepare aromatic South-East Asian dishes within minutes over an open flame and in full view of the guests. While food is served quickly, it is also light years away from the standard concept of ‘fast food’. The interior is informal yet extremely stylish and the waiters are remarkably knowledgeable about the menu.

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About the noodle house:

The first brand to be developed by Jumeirah Group’s dedicated restaurant division, the noodle house is a popular casual dining restaurant serving a South-East Asian cuisine in an informal yet stylish setting.

Established in 2002, it provides a vibrant casual atmosphere where chefs prepare aromatic dishes within minutes over an open flame and in full view of the guests. The noodle house is also light years away from the standard concept of ‘fast food’ and boasts remarkably knowledgeable and enthusiastic waiters.

In addition to its current four locations in Dubai (Burjuman, DIFC, Madinat Jumeirah and Jumeirah Emirates Towers), the noodle house also operates under franchise agreements in Abu Dhabi (Al Wadha Mall, Souk Qaryat Al Beri), Muscat (Muscat City Centre), Riyadh (Centria Mall), Kuwait (Gulf Road), Doha (City Centre Mall, The Pearl, and The Landmark Mall), Limassol (Agiou Andreou Street),Cairo (Tivoli), and Melbourne (Southbank).

A home delivery service covering most of Dubai, the noodle house deploys cars to serve piping hot South-East Asian cuisine, which ensures the safety of colleagues as well as the quality of the customer’s order.

Weaving together diverse elements, the noodle house aims to bridge the gap between fine dining and affordable fast food. From fashion-conscious youths to large groups of friends and families, it serves as a welcoming destination for a leisurely get-together.

For further information please visit www.thenoodlehouse.com
For home delivery service please call 800-NOODLE (800-666353)

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