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Caprice Holdings and Jumeirah Restaurants to open The Ivy in Dubai

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The Ivy is due to open this spring in The Boulevard at Jumeirah Emirates Towers in Dubai

Dubai, 01 February 2011: The Ivy is due to open this spring in The Boulevard at Jumeirah Emirates Towers in Dubai. Located on the ground floor amongst a panoply of global luxury brands, this area can stand proudly alongside such iconic shopping hubs as the Aavenue Montaigne in Paris and Bond Street in London. The Ivy in Dubai will do what The Ivy in London does best – combine thoughtfully-sourced elements, be they food, drinks, art and design, with its legendary hospitality and service to offer a seamless dining experience to both locals and an international clientele.

A stone’s throw from the glimmering arch and sleek modernity of DIFC (Dubai International Financial Centre), The Ivy will sit comfortably within an impressive landscape. This is a vibrant locality which has not only attracted global businesses, but has also created quite a name for itself amongst the art fraternity, playing host to such galleries as Quadro and Ayyam.

The designer, Martin Brudnizki, has painstakingly deconstructed the design of the West Street original in Covent Garden, in order to re-build a restaurant befitting its elegant surroundings, whilst remaining faithful to the signature oak panelling and harlequin stained glass windows. There will be a bar and lounge where people can have a drink before lunch or dinner or simply pass through for cocktails, a 90 seat restaurant serving lunch and dinner, seven days a week, a private room housing upto 16 people and an enclosed terrace, which will be used for regular dining as well as private parties.

Group Chef Director, Tim Hughes and his team in Dubai and London – Colin Clague and Simon Conboy in Dubai, and Gary Lee in London – have all been hard at work on the menu. Their wish is to remain true to The Ivy’s roots, but they’re also excited by the endless possibilities that being in the Middle East has to offer.

Tim notes: “honing in on different cultures and always listening to customers gives you a good idea of what will appeal to them, and it is my philosophy to give people what they want to eat, as opposed to what I particularly feel like cooking. With the food at The Ivy in Dubai, we are keen to reflect the alma mater in London, but also embrace local cuisines and different ingredients”.

On the menu will be classics such as the shepherd’s pie, Thai-baked sea bass and mixed beetroot and goat’s cheese salad; but also new dishes including Moroccan spiced rump of lamb with houmous, harissa and smoked aubergine and mixed Asian horsd’oeuvres, which have quickly become favourites amongst discerning customers.A distinctive art collection is being curated for The Ivy, which will include works by local artists as well as internationally renowned ones.

The Ivy will be joining sister restaurant Rivington Grill in Dubai, which opened in December 2008 and has enjoyed much critical acclaim and customer appreciation.

Fernando Peire, Director of The Ivy in London offers: “we are very pleased to be opening The Ivy in Dubai, which has established a strong reputation for offering the best service and most globally-renowned brands to an astute international crowd. The Ivy has been serving many of the same people from its original home in West Street for the past 20 years and more, so it makes perfect sense to be bringing some classic Ivy hospitality to Dubai”.

For further information, please contact:
Press Contacts:
Lifestyle – Mission
Myka Volney 
Tel: 020 7845 7800 / 07885 556 935 
Email:myka@thisismission.com

Food – Bacchus PR
Eliot Sandiford
Tel: 020 8968 0202 / 07977 444 783
Email: eliot@bacchus-pr.com

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