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the noodle house Opens Fifth Restaurant in Dubai

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New Branch to Open in Dubai Media City

Dubai, 15 September 2010: the noodle house, the flagship brand of Jumeirah’s dedicated restaurant division serving cuisine from South-East Asia,today announced the opening of a new branch at the ground level of Gloria Hotel in Dubai Media City, a member of TECOM Investments Media Cluster.

Home to over 1,400 regional and international media companies and hundreds of media freelancers, Dubai Media City will host the fifth branch of the noodle house in Dubai. The other branches in the emirate are located at Madinat Jumeirah, Jumeirah Emirates Towers, Dubai International Financial Centre (DIFC) and Burjuman. Overall, this will bring the total of noodle house restaurants in the UAE to seven, with two other branches located at Souk Qaryat Al Beri and Al Wahda Mall in Abu Dhabi.

The Dubai Media City branch will also be included in the home delivery service network. With its online menu and calorie counter, the noodle house delivers food across Dubai until 1:00am, from Bur Dubai and Karama to Ibn Battuta Mall, including the recently added areas of Arabian Ranches and Motor City.

In addition to the outlets in the UAE, the popular casual dining restaurant boasts nine other branches in Oman, Qatar, Saudi Arabia, Kuwait, Australia, Egypt, and Cyprus.

The rapid branch expansion has demonstrated the strength of the noodle housebrand and its fresh South-East Asian cuisine that enjoy a captive audience.

A vibrant venue, the noodle house is where chefs prepare aromatic South-EastAsian dishes within minutes over an open flame and in full view of the guests. While food is served quickly, it is also light years away from the standard concept of ‘fast food’. The interior is informal yet extremely stylish and the waiters are remarkably knowledgeable about the menu.

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About the noodle house:

The first brand to be developed by Jumeirah Group’s dedicated restaurant division, the noodle house is a popular casual dining restaurant serving a South-East Asian cuisine in an informal yet stylish setting.

Established in 2002, it provides a vibrant casual atmosphere where chefs prepare aromatic dishes within minutes over an open flame and in full view of the guests. The noodle house is also light years away from the standard concept of ‘fast food’ and boasts remarkably knowledgeable and enthusiastic waiters.In addition to its current four locations in Dubai (Burjuman, DIFC, Madinat Jumeirah and JumeirahEmirates Towers), the noodle house also operates under franchise agreements in Abu Dhabi (AlWadha Mall, Souk Qaryat Al Beri), Muscat (Muscat City Centre), Riyadh (Centria Mall), Kuwait (Gulf Road), Doha (City Centre Mall, The Pearl, and The Landmark Mall), Limassol (Agiou Andreou Street),Cairo (Tivoli), and Melbourne (Southbank).

A home delivery service covering most of Dubai, the noodle house deploys cars to serve piping hot South-East Asian cuisine at the doorstep. The service ensures the driver arrives as safely as the customer’s order.

Weaving together diverse elements, the noodle house aims to bridge the gap between fine dining andaffordable fast food. From fashion-conscious youths to large groups of friends and families, it servesas a welcoming destination for a leisurely get-together.

For further information please visit www.thenoodlehouse.com
For home delivery service please call 800-NOODLE (800-666353)

For Further Information, please contact:

Dina Samhout
Account Manager
Jiwin Public Relations
Phone: +97143755247
Fax: +97143688001
Email: Dina.Samhout@jiwin.ae

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