Chief Brand & Communications Officer
As Chief Brand & Communications Officer, Florence oversees the strategy around Brand, Communications and Marketing activities as well as Investor Relationships.
She joined Jumeirah in May 2018 and brings 25 years’ experience in international hospitality, 20 years of which she spent working with leading brands such as Six Senses, Morgans Hotel Group, Taj Hotels & Palaces, and Raffles as well as a raft of leading luxury independent hotels across Europe, Africa, Asia and the Americas.
Florence held the position of Director of Sales and Marketing for Four Seasons George V Paris since 2014 and was appointed Regional Director of Sales & Marketing for the French luxury portofolio of Four Seasons Hotels & Resorts. A French national, Florence is a graduate of INSEEC Business School Paris, holds a Degree in Business Administration and attended Roosevelt University of Chicago USA.