As CCO Alex is responsible for executing the group’s cohesive commercial strategy to enable Jumeirah’s portfolio of businesses to grow revenues, profits and market share. He was appointed Chief Commercial Officer in May 2018 and oversees Sales, Revenue, Distribution, CRM, and Loyalty leading a commercial organisation of individual property, cluster and global sales office teams.
Alex has over 17 years’ experience in the hospitality industry and has worked for leading brands such as Marriott International and Hyatt Hotels & Resorts, with a focus in Revenue Management & Distribution.
A British national, Alex has been with Jumeirah since 2010 has held a number of senior leadership positions prior to his appointment to CCO, including Senior Vice President, Marketing, Revenue & Distribution. Alex has a BA (Hons) Hospitality Business Management.