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Jumeirah Guiding Principles & Vision

We act with honesty and sincerity in everything we do. We say what we mean, do what we say and build confidence in our team.

We work towards common goals through open communication, mutual support and win-win attitudes. We respect our differences and build upon our strengths.

We ensure that people's individual needs and successes are supported and recognised.

We are open minded, challenging conventional thinking, improving our processes and implementing new ideas faster than our competitors.

Continuous Growth
We provide an environment where our colleagues and our business can flourish and grow.

People Focus
We focus on our colleagues, customers and business associates and they acknowledge us as preferred partners.

Our Vision
To be a world class luxury international hotel and hospitality management company, committed to being the industry leader in all of our activities through dedication to our stakeholders; colleagues, customers, business partners and owners.

Business Excellence Policy
Our dedication to excellence and continuous improvement is demonstrated through our commitment of resources to innovation and learning. Through our Business Management System, we deliver benefits to our customer, colleagues, business partners, owners and society by listening, building loyalty and developing mutually beneficial relationships.

Our success and sustainability is achieved by:
Making customers our first priority and striving constantly to exceed their expectations.
Applying our Hallmarks, Guiding Principles and Core Standards in our day-to-day activities.
Leading by example and role-modeling a culture of excellence in everything we do.
Providing consistently superior and innovative products and services.


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