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Corporate Responsibility


Corporate Responsibility

Introduction by Group CEO

With a clear vision to becoming the industry leader, our ability to create value for our stakeholders is crucial for the sustainable growth of our company. We can only achieve this by earning the support and respect of our colleagues, our customers, our business owners and partners, our suppliers and our communities at large.

Engaging our Stakeholders

We must demonstrate this core organisational competence by bringing Corporate Responsibility (CR) into the heart of our operations and daily business activities. In the past two years we have focused our efforts on embedding the principles of CR into our strategic framework in order to make CR part of our operations and track our progress. We are at the beginning of a journey and our first CR Report allows us to establish our future commitments and will serve as a benchmark to demonstrate our progress. Through an open and honest dialogue we would like to invite our stakeholders to join us in this journey as we take CR to a higher level.

Sustainable Tourism

Travel and tourism is one of the world’s largest economic and employment sectors with consequently large impacts. Our current priority is to focus on the impact of our hotels and resorts, where we can have the greatest influence over creating positive outcomes. We are committed to investing in our local communities around the world and the tourism infrastructure. By creating unique employment and career opportunities, sourcing local products and services and helping build local supplier capacity, we aim to bring sustainable economic worth and empower our local communities.

We also remain committed to improving the lives of the communities in which we operate and getting involved in broader community investment activities through establishing the Jumeirah Foundation (subject to Dubai Government approval). This charitable foundation will support a range of community welfare and educational programmes, lead by our Colleagues of Exceptional Value. All guests staying at Jumeirah Hotels & Resorts will also have an opportunity to contribute to it.

We have also focussed on our carbon footprint and are looking at ways to measure the environmental impact of our operations. In this way we can specify an increasingly ecological approach to the building of new hotels and resorts whenever we talk to owners and investors.

Click here to download the full Jumeirah Group Corporate Responsibility Report 2009-2014.
Click here to download the full Jumeirah Group Corporate Responsibility Report 2008


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