Corporate Responsibility


Corporate Responsibility

Vision for Sustainability

With a clear vision to becoming the industry leader, our ability to create value for our stakeholders is crucial for the sustainable growth of our company. We can only achieve this by earning the support and respect of our colleagues, our customers, our business owners and partners, our suppliers and our communities at large.

Engaging our Stakeholders

We must demonstrate this core organisational competence by bringing Corporate Responsibility (CR) into the heart of our operations and daily business activities. We have focused our efforts on embedding the principles of CR into our strategic framework in order to make CR part of our operations and track our progress. This is an ongoing journey and through an open and honest dialogue we would like to invite our stakeholders to join us in this journey as we take CR to a higher level.

Sustainable Tourism

Travel and tourism is one of the world’s largest economic and employment sectors with consequently large impacts. Our current priority is to focus on the impact of our hotels and resorts, where we can have the greatest influence over creating positive outcomes. We are committed to investing in our local communities around the world and the tourism infrastructure. By creating unique employment and career opportunities, sourcing local products and services and helping build local supplier capacity, we aim to bring sustainable economic worth and empower our local communities.

We have also focussed on our carbon footprint and are looking at ways to measure the environmental impact of our operations. In this way we can specify an increasingly ecological approach to the building of new hotels and resorts whenever we talk to owners and investors.


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