03 Jan 2019
Located within easy reach of Jumeirah Frankfurt, Listener is a stylish concept store with its finger firmly on the pulse of Frankfurt fashion, culture and design. Fostering an exciting selection of up-and-coming and established designers, this is the place to come to discover the city’s dynamic creative scene. Here, we talk to Anna Pflaum, Creative Director at the Listener about the city, and why the store should be on every style-hunter’s itinerary.
Can you tell us a bit about how the concept for Listener began, and how has it evolved?
“We are all locals and love our city, but we felt that Frankfurt was missing a space where we could come together and share our love of music, art and fashion. Our store was born out of this desire, and we have further shaped this concept day by day. Today, our central focus is to create a space that closes the gap between high fashion and contemporary design.”
Who is involved in Listener?
“There are plenty of creatives involved, forming a growing and living collective. In total, there are 25 people working for the store, which fosters an exciting, collaborative atmosphere. This is very important to us, and shapes much of what we do. Our team is led by store owners Anna Pflaum and Hakan Temür.”
What do you stock in your store?
“Our stock can be described as an always-changing selection of goods and necessities that help us live our lives in a positive way. We offer our personal favourites in terms of fashion and interior design, as well as our favourite drinks and daily accessories.”
What is the fashion scene like in Frankfurt?
“Frankfurt is known for stylish business attire, and for this a tailored suit and tie, combined with a good quality coat, is a must. When it comes to the younger generation, the focus is generally on streetwear.”
Who are the young designers we should be looking out for?
“Alyx studio is a brand to look out for in the future. They draw inspiration from a widespread selection of cultures and sources, which is definitely something we can identify with.
Ader Error from South Korea also brings something new to the fashion scene. Their aesthetics, cuts and marketing feel very innovative, communicating their concept in an interesting and creative way.”
Where do you go shopping in Frankfurt?
“We like to go to Kleinmarkthalle Frankfurt—a modern market hall with more than 60 different traders under one roof. They have achieved the perfect balance between a traditional market atmosphere and modern international specialities. Make sure to enjoy a glass of wine, try Frankfurts Grüne Soße (Frankfurt green sauce) and queue up for Gref-Völsing Rindswurst, the best beef sausage we have ever eaten.”
What are the trends for 2019 that we need to be aware of?
“Of course, inspiration from the past will still be something to look out for in 2019, though we believe that styling in general will be showcasing a lot of classy looks. Tailored silhouettes, a nice coat and some good shoes or boots.”
Where do you go to eat, drink and play in Frankfurt?
“When we want to eat proper meat, we go to Vai Vai, and for delicious pastrami sandwiches and Margaritas we go to Maxie Eisen. For the best view over our city, we enjoy German cuisine at Franziska, and for modern Japanese cuisine we go to Moriki. If you prefer a more traditional Japanese experience, pay a visit to Iwase—located a two-minute walk from Listener.”
And if you only had time to do one thing while you were staying in Frankfurt, what would it be?
“Drinking a coffee at our in-store bar and planning your next trip, with lots of insider recommendations from our team!”
Stay at Jumeirah Frankfurt and enjoy easy access to the city’s wealth of concept stores and designer boutiques.