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Corporate Social Responsibility

Corporate Social Responsibility

Burj Al Arab Jumeirah is committed to delivering experiences that protect and preserve the environment, biodiversity, culture and heritage of the United Arab Emirates.

Our Mission
To be the world’s most luxurious hotel with a team dedicated to outstanding personalized service, surpassing guest’s expectations by providing the ultimate Arabian Hospitality experience.

Our Community
We are committed to conducting our business in a responsible and transparent manner balanced economically, socially and environmentally. Our practices and related policies come together under our company’s strategic Corporate Social Responsibility model.

Society Perceptions
Burj Al Arab Hotel is committed to drive and conduct out business in a responsible and transparent manner balanced economically, socially and environmentally. Burj Al Arab has developed many policies that fall under the Jumeirah Strategic Corporate Social Responsibility (CSR) Model.

Turtle Rehabilitation Project

Over the past ten years, the Dubai Turtle Rehabilitation Project has seen the release of over 1,600 rehabilitated turtles back into their natural habitat. After initial treatment at the Burj Al Arab Aquarium, they are brought to health at the Jumeirah Al Naseem rehabilitation pen before being released. Partake in feeding sessions every Wednesday at 11:00 and every Friday at 13:00.

For more information, please click here

 Memberships with Sustainable Associations

Burj Al Arab Hotel is proudly associated with the following organisations:

  • Green Globe – certification for sustainable tourism
  • Emirates Environmental Group – A local non-profit organization dedicated to promoting civic awareness and community action to protect the local environment of the UAE
  • Dubai Natural History Group - A non-profit, all-volunteer group with a shared interest in learning more about natural history in general and of the UAE in particular
  • Department of Tourism and Commerce Marketing (DTCM) - The Government of Dubai promote sustainability across all sectors and industries in the Emirate

Sheikh Mohammed Centre for Cultural Understanding

Discover Arabia through a selection of walking tours, visits to the mosque and the local souks with the Sheikh Mohammed Centre for Cultural Understanding. Located in the historic Al Fahidi neighbourhood, the Centre offers visitors dining experiences with traditional Emirati cuisine, tours of old Dubai and cultural awareness sessions with the locals. Please contact a member of our Concierge team for more information on tour availability and bookings.

Arabian Adventures – Nature Trails

In a world where maps are updated every day, the desert presents a unique opportunity to explore natural habitat and a fragile ecosystem. Explore the Dubai Desert Conservation Reserve,  a home to a wealth of flora, fauna and birds – to spot the Arabian oryx and gazelles. Surrounded by serenity, and untold beauty, this tour offers a rare chance to see the Arabian Desert, and its wildlife, at close quarters.

Arabian Adventures tour desks operate from Burj Al Arab Hotel daily.

Energy and Water Saving

In Burj Al Arab Jumeirah we always try to work towards a greener Dubai and we strive to implement innovated technologies whatever is the best for our guest, the environment and also for all Jumeirah colleagues working towards greener Dubai. As part of our commitment to the environment, we have Grey Water for Irrigation (TSE)

  • Energy Wheel - Guest Rooms Toilet Exhaust
  • Room Management System (RMS)
  • Variable Frequency Drives
  • Lamps Replacement to LED lights

Read our Sustainability Management Plan, Environmental and Corporate Social Responsibility policies for more.


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