Discover the scent of Jumeirah Mallorca with Viti Vinci
‘Wild in spirit and wild in nature’
‘Wild in spirit and wild in nature’
‘Wild in spirit and wild in nature’
Imagine if the warmth of the Mediterranean sun, the gentle rustle of citrus leaves, and the crisp, invigorating sea breeze were captured in a single, alluring moment.
At Jumeirah Mallorca, this moment is brought to life through Tramuntana Mist, a bespoke fragrance that envelops you in the very essence of the island, crafted exclusively for the resort by the renowned fragrance house, Viti Vinci.
Known for their natural, niche perfumes, Viti Vinci has curated a scent that embodies the sun-dappled citrus groves, refreshing sea breezes, and timeless beauty of Mallorca’s landscapes. This olfactory creation, Tramuntana Mist, is both a labour of love and a statement of intent.
“We are wild, because we believe that true luxury is nature. We believe that nature is our greatest ally and teacher.” This is the mantra of Viti Vinci. This philosophy reflects a deep commitment to sustainability, emphasising the importance of taking from nature only what can be replenished. In a coastal sanctuary in Mallorca, aromatic and medicinal plants are carefully cultivated and hand-harvested in harmony with natural cycles. These plants, from wildflowers to local grasses, are then skillfully distilled by scent scientists into exclusive fragrances that awaken the senses and stir emotions.
When tasked with creating a bespoke scent for Jumeirah Mallorca, the goal was to capture the subtle natural moments that guests experience during their stay. Nestled within the Tramuntana mountain range, the hotel anchors its guests in the island’s essence through its extraordinary architecture and sweeping views over the Mediterranean and the mountains. The scent speaks to the simplicity of Mallorca’s natural beauty, and the invigorating spirit of the coast, its idyllic surroundings, perfectly aligning with Jumeirah Mallorca's commitment to providing authentic and memorable guest experiences.
As part of the collaboration, hotel guests have the opportunity to sign up for a private tour to Palma, where they can witness Viti Vinci 'in action' at their atelier. During the tour, guests will get a firsthand glimpse into the art of perfumery, observing the meticulous process of crafting all-natural fragrances. They'll meet the team behind the olfactory creations of the hotel and discover how Caroline Leclerc, Viti Vinci's perfumer, and her team design personalised formulas and produce a range of unique products destined for Jumeirah Mallorca, at their atelier located in a 14th-century house next to the iconic cathedral, right in the heart of Palma’s old town.
Whether through the scent that lingers in the air or a personal journey into the world of fragrance creation, Jumeirah Mallorca ensures that every moment of your stay is steeped in the unforgettable essence of this remarkable destination.