ActivityHelp us save the planet

At Jumeirah, we've adopted a forward-thinking approach to sustainability across the board

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The world’s natural ecosystems are precious and it’s vital we protect the environment for future generations. Whether it’s vast operations like recycling hundreds of tonnes of furniture or saving the planet one metal straw at a time, the ways our hotels practice sustainability have an impact, no matter how big or small. From conserving energy and protecting wildlife to minimising food waste, discover the ways Jumeirah is working towards a cleaner future in line with the UN’s Sustainable Development Goals, and how a stay at one of our hotels can help us save the planet.

 

Ethical energy

Conserving energy is an ever-evolving process, and we are constantly introducing new initiatives to achieve these goals. The roof of Jumeirah Living World Trade Centre Residence in Dubai has been fitted with solar panels, earning the property a SHAMS award by DEWA in recognition of its contribution to solar energy production. Energy-saving LED lights have been retrofitted across many of our hotels resulting in a 21% reduction of energy consumption at Jumeirah at Etihad Towers.

 

Waste not, want not

When it comes to reducing food waste, we’re harnessing cutting edge AI technology called Winnow Vision. This state-of-the-art system cleverly uses AI to detect the type and quantity of food items being thrown away. The data then enables us to track food waste and make changes to food purchases and menus. What’s more, after installing a Bokashi fermentation bin at our Oasis Village, the amount of waste going to landfill was reduced by 150kg a month. The composted waste is then used to enrich the soil at its allotments.

Cocktail save the planet

 

We say no to single use plastics

Perhaps in part due to David Attenborough’s Blue Planet, there’s one environmental issue that’s at the forefront of everyone’s consciousness: single use plastics. The sight of sea creatures injured from straws and carrier bags is heartbreaking and our restaurants have converted from single-use plastic straws, to compostable alternatives such as cornstarch, paper and multiple use bamboo and metal. Our Abu Dhabi property, Jumeirah at Saadiyat Island Resort is situated close to protected natural dune habitat and turtle breeding grounds. The hotel opened in 2018 using alternatives to single-use plastic and runs a process of re-using glass and plastic water bottles using mains-fed filtered and purified water.

 

Wildlife wonders

The shimmering Persian Gulf that borders the UAE is swimming with sea turtles. Unfortunately, these endangered creatures face daily threats from boat damage to aforementioned plastics. This is where the Dubai Turtle Rehabilitation Project comes in. Spearheaded by Jumeirah, this incredible initiative rescues, rehabilitates and releases turtles that are sick or have been injured. A purpose-built lagoon at Jumeirah Al Naseem hotel makes the perfect base for them to recuperate. Since its inception in 2003, the DTRP has released over 1,600 turtles and hosted thousands of local school children for educational events at the turtle lagoon.

turtle save the planet

 

Recycle and re-love

When refurbishing our properties, we take the upmost care to ensure as much as possible can be recycled and reused. When renovated in 2018, Jumeirah Beach Hotel diverted approximately 40% of the total waste produced away from landfill. This included 380 tons of timber, metal and plastic and the re-use of 800m3 of furniture items that were repurposed for other properties in the hospitality sector within the region and in Africa.