The Boulevard

A rich catalogue of designer shopping and luxury services at Jumeirah Emirates Towers


More facilities

Located within one of Dubai’s iconic towers, Boulevard at Jumeriah Emirates Towers – Office Tower is home to AREA 2071, from which the UAE will launch its forays into future innovations as it seeks to achieve the UAE Centennial Plan. AREA 2071 is conceived as a garden, modelling the principles of community ‘gardening’ to grow a healthy culture. AREA 2071 is a flexible, enriching environment for residents and visitors. The design nourishes a wide variety of experiences, from common resources and private work spaces to inspirational shared activities.

Below are a list of current outlets within the Boulevard:

Area 2071

  • Area 2071 Phase1
  • Area 2071 Phase2


  • Flow
  • Starbucks


  • Gohan
  • La Cantine du Faubourg
  • Leen's
  • Ninive
  • The Nice Guy

Dubai Future Foundation

  • Dubai Future Accelerators
  • Dubai Future Lab


  • SenseTime Technology


  • Yateem Optician

Flower Trading

  • Bliss Flower

Gifts & Souvenirs

  • Montblanc
  • Montegrappa

Government Services

  • Digital DEWA
  • Edge of Government
  • Government Accelerators
  • Service One
  • Youth Hub
  • FBMI
  • Ministry of Possibilities 

Grooming & Salons

Health & Fitness

  • J Club 


  • ORA, Nursery of the Future


  • BinSina Pharmacy


  • Casa Bella
  • Desco
  • Emirates NBD
  • Europcar
  • Paramedics
  • Atolye
  • Visioneers Studio
  • Emirates Loves
  • New Media Academy
  • Arab Nation


  • Cryo Health


For more information, please contact us:

PO Box 66000, Dubai, UAE
Telephone 800RETAIL (800738245)
Email enquiries@dubairetail.ae