Jumeirah GroupSustainability at Jumeirah

Jumeirah Group strives to uphold sustainable and inclusive practices across our business, to shape the best possible future where everyone can thrive.

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Jumeirah GroupSustainability at Jumeirah

Jumeirah Group strives to uphold sustainable and inclusive practices across our business, to shape the best possible future where everyone can thrive.

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From luxury beachfront resorts and idyllic island destinations to vibrant city hotels and coastal cliff-top retreats, our promise of “Stay Different” is more than just a guest experience. it’s the product of the commitments we make to our people, our planet and the communities around the world that serve our industry.

Our purpose as a global luxury hospitality company, is to uphold sustainable and inclusive practices across our business, to shape the best possible future where everyone can thrive.

We believe that every business has the opportunity to bring about positive change, and as we champion progress towards a more sustainable future for all, Jumeirah Group and its Sustainability Steering Committee have developed an Environmental Social Governance (ESG) strategy to address key global challenges outlined by the UN’s Sustainable Development Goals (SDGs).

Jumeirah’s ESG strategy centres around 5 core pillars that set the foundation for long-term value creation and sustainable business growth:

1. Planet

  • Climate Action: We will reduce energy consumption and demand for natural resources through resource-life optimisation, conservation and technical innovation.
  • Circular Economy: We aim to replace the take-make-use-dispose approach to consumption, with circular systems that reduce demand for scarce natural resources, design out waste and pollution, and extend the material life cycle, thereby reducing waste.
  • Biodiversity: We undertake environmental management and ecology monitoring to protect and regenerate natural habitats and biodiversity, supporting conservation and climate change adaptation.

2. People & Culture

  • Safety & Well-being: We ensure the safety and wellbeing of employees, customers and stakeholders across the value chain.
  • Culture: We champion diversity and create an inclusive work environment; where all are supported and encouraged to reach their full potential

3. Responsible Supply Chain

  • We advocate and embed ethical, inclusive and responsible production and procurement strategies across the supply-chain ecosystem, incentivising sustainable behaviour among suppliers.

4. Ethical Business

  • We are committed to operating to the highest ethical and human rights standards and acting with transparency.

5. Community Impact

  • Our 5 pillars are supported by collaboration and strategic partnerships to achieve scale and deliver systemic transformation for long-term sustainability.

Jumeirah Initiatives