Jumeirah GroupSustainability at Jumeirah

Jumeirah Group strives to uphold sustainable and inclusive practices across our business, to shape the best possible future where everyone can thrive.

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Jumeirah GroupSustainability at Jumeirah

Jumeirah Group strives to uphold sustainable and inclusive practices across our business, to shape the best possible future where everyone can thrive.

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From luxury beachfront resorts and idyllic island destinations to vibrant city hotels and coastal cliff-top retreats, our promise of “Stay Different” is more than just a guest experience. it’s the product of the commitments we make to our people, our planet and the communities around the world that serve our industry.

Our purpose as a global luxury hospitality company, is to uphold sustainable and inclusive practices across our business, to shape the best possible future where everyone can thrive.

We believe that every business has the opportunity to bring about positive change, and as we champion progress towards a more sustainable future for all, Jumeirah Group and its Sustainability Steering Committee have developed an Environmental Social Governance (ESG) strategy to address key global challenges outlined by the UN’s Sustainable Development Goals (SDGs).

Jumeirah’s ESG strategy centres around 5 core pillars that set the foundation for long-term value creation and sustainable business growth:

1. Planet

Climate Action: We will reduce energy consumption and demand for natural resources through resource-life optimisation, conservation and technical innovation.
Circular Economy: We aim to replace the take-make-use-dispose approach to consumption, with circular systems that reduce demand for scarce natural resources, design out waste and pollution, and extend the material life cycle, thereby reducing waste.
Biodiversity: We undertake environmental management and ecology monitoring to protect and regenerate natural habitats and biodiversity, supporting conservation and climate change adaptation.

2. People & Culture

Safety & Well-being: We ensure the safety and wellbeing of employees, customers and stakeholders across the value chain.
Culture: We champion diversity and create an inclusive work environment; where all are supported and encouraged to reach their full potential

3. Responsible Supply Chain

We advocate and embed ethical, inclusive and responsible production and procurement strategies across the supply-chain ecosystem, incentivising sustainable behaviour among suppliers.

4. Ethical Business

We are committed to operating to the highest ethical and human rights standards and acting with transparency.

5. Community Impact

Our 5 pillars are supported by collaboration and strategic partnerships to achieve scale and deliver systemic transformation for long-term sustainability.

Jumeirah Initiatives

زوجان يستمتعان بجوٍ من الاسترخاء في حمام سباحة الوادي في جميرا النسيم

1. Eliminating Single- Use Plastic

The elimination of single-use plastics remains high on the agenda due to its emissions-intensive process and impact on our environment, in particular to the marine life that lives alongside our many coastal hotels and resorts.

Aside from the removal of plastic straws and the transition to sustainable packaging across our outlets, in 2022 Jumeirah Group began rolling out onsite water bottling plants and water filtration systems to provide their guests with safe bottled drinking water in glass or re-useable bottles. In real terms, Jumeirah have already removed over nine million single-use plastic bottles per year from reaching landfills and the ocean, with additional properties set to join the scheme in 2023.

2. Sea Turtle Rehabilitation and Research

Since 2004 Jumeirah has played a pivotal role in the protection of endangered sea turtles in the UAE through the institution and management of the Dubai Turtle Rehabilitation Project, releasing over 2000 rehabilitated turtles back to their natural habitat. The Group also co-ordinates with environmental authorities across the Emirates on Turtle rehabilitation and research. Burj Al Arab Jumeirah and Jumeirah Al Nassem welcomes over 1000 school children each year, free of charge, to engage in environmental education programmes. The group also opens its Turtle Lagoon to the public, building awareness of endangered turtles to residents, schools and guests. Jumeirah combines this with an afternoon tea concept “Turtle Tea by Idriss B”, from which, proceeds are used to help fund some of the work done at the rehabilitation center. To find out more click here

3. Hydroponic Farming at Jumeirah Zabeel Saray – Arcadia

Hydroponic farming is a technique for growing produce that not only demands fewer natural resources, but eliminates soil erosion and over tilling associated with traditional farming methods. The farms can also be set up locally or even onsite, meaning transport emissions can also be significantly reduced. In 2022 Jumeirah initiated their first on-site hydroponic farm at Jumeirah Zabeel Saray to supply lettuces and herbs to restaurants, using 70% less water for each yield, compared to traditional farming techniques. The farm now forms part of Arcadia, a unique garden dining experience where guests can enjoy that true farm-to-table experience. To book Arcadia click here

4. Food Waste Management

Around the world, there is enough food produced to feed the global population—but as many as 828 million people still go hungry. Food waste is a significant issue, with almost a third of all the world’s food going to waste. Emissions from food production, transportation and decaying waste contributes 8-10% of global greenhouse gases. At Jumeirah, we are committed to addressing food waste through implementing innovative food tech systems in combination with composting systems, to not only help reduce waste by managing supply, but also by converting the waste to fertiliser for local use. Waste unsuited to the composting system is collected by ISO certified waste management contractors to ensure all waste, where possible, is recycled.

5. Community Engagement

Jumeirah Group collaborates with local education establishments, local entrepreneurs and international advancement programmes to support not only the local community, but also underprivileged communities. Jumeirah welcomes female placements from developing nations through The Evolvin’ Women programme and provides training and support across our hotels, to build the skill sets necessary to engage in successful hospitality careers in their home country, raising the economic potential of their own communities. The group also runs an artist in residence programme providing important exposure for local talent, and regularly collaborates with local craftspeople and designers to bring authentic and cultural experiences to guests

6. Gender Equality

Jumeirah Group operates with the highest ethical and human rights standards, championing diversity and inclusion across all levels of the business. Within the hospitality industry there is an under-representation of women, in particular in more senior roles. At Jumeirah we enforce equal opportunity for all, addressing the underlying conscious and unconscious bias that exists today through policy, workplace culture, training and recruitment strategies.